CHICAGO--(BUSINESS WIRE)--Today, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott will lead the U.S. business, focused on accelerating Performics’ marketplace momentum via our suite of data-driven performance marketing services. Scott reports into Performics worldwide CEO, Michael Kahn, and is part of the global executive team.
Michael Kahn said, “I am thrilled to announce that Scott Shamberg is joining Performics, driving our U.S. evolution. Scott has been part of the Chicago digital marketing landscape for 15+ years, and has a tremendous reputation as a thoughtful business innovator, operator and team builder.”
Most recently, Scott served as Managing Director at Omnicom’s TPN retail marketing agency, where he led marketing, business development and emerging commerce. He helped restructure TPN to support a new retail technology solution. Prior to TPN, he was a founding member at Marqeta, a card and mobile payments start-up. Scott also spent 8 years at Omnicom’s Critical Mass as GM, SVP Marketing and Media. While there, his team built the Experience Distribution practice, focused on delivering integrated media strategies.
Scott takes the reins at Performics U.S. in the midst of a revolution in the consumer discovery and purchase process. As consumers move throughout an endless spiral of screens and channels—online and offline—they demand more relevant experiences, powered by compelling content, integrated media and smarter analytics. In particular, Scott brings deep expertise in the nexus between online and offline within this new world of discovery, including prowess in retail technology, measurement and analytics—to better leverage digital media to create (and track) offline conversions.
Scott added, “I am excited to step into my role as U.S. President. Our business presents many opportunities and Performics is uniquely positioned to take advantage. I look forward to advancing Performics as the preeminent U.S. performance marketing agency by helping clients navigate the customer journey and exceed their business goals.”
Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimize for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, Performics operates across 34 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe.