BOSTON--(BUSINESS WIRE)--Harvard Business School (HBS) today announced its 2015 Executive Education portfolio in China. The six course offerings in China will include the Global CEO Program for China, Driving Corporate Performance—China, Reinventing and Executing Strategy—China, Growing and Leading a Professional Service Firm—China, Marketing Strategies for Profitable Growth—China, and the Senior Executive Program for China.
The 2015 China portfolio will host courses at the Harvard Center Shanghai, with modules of some programs taking place at the HBS campus in Boston, Massachusetts. The Portfolio is presented in partnership with the China Europe International Business School (CEIBS), IESE Business School, Guanghua School of Management at Peking University, The School of Management at Fudan University and The School of Economics and Management at Tsinghua University.
“Harvard Business School is excited to once again work with our partner schools in China, delivering new research and business insights to executives looking to expand their business operations in Asia and abroad,” said Das Narayandas, Senior Associate Dean and Chair of Executive Education and Harvard Business Publishing. “As China continues to expand its footprint as a global business leader, the Harvard Center Shanghai plays an important role in building dialogue and evolving expertise among Chinese business leaders.”
Global CEO Program for China (April –July, 2015)
Celebrating its 10th anniversary in 2015, the Global CEO Program for China is scheduled in three one-week modules taking place over the course of four months in Shanghai (CEIBS), Barcelona (IESE) and Boston (HBS). The Global CEO Program for China will offer a survey of the social, cultural, political and economic factors influencing markets around the world; exploring the CEO's role as it relates to strategic, governmental, investor, market and societal concerns in the context of the Chinese economy. The unique curriculum structure allows executives to return to their organizations after each module to begin implementing key learnings from the program.
"This is an extended leadership development course that arms participants with a refreshed outlook on external factors impacting Chinese and international markets,” said Krishna G. Palepu, Ross Graham Walker Professor of Business Administration and faculty chair of Global CEO Program for China. “Participants will examine their own personal leadership styles, identifying strengths and weaknesses as they work alongside peers in Shanghai, Barcelona and Boston.”
Specific topics will include: competitive strategy development, global marketing, entrepreneurship, negotiation and innovation in emerging markets. Designed to provide a comprehensive leadership transformation, the Global CEO Program for China’s three modules will serve to enrich the whole leader, building upon skills in strategy and management while developing personal leadership character.
Driving Corporate Performance—China: The Balanced Scorecard (May 12–15, 2015)
In partnership with Peking University’s Guanghua School of Management, Driving Corporate Performance – China will be held at Harvard Center Shanghai. Using the Balanced Scorecard (BSC) model, created by program chair Robert S. Kaplan, the program will lead senior financial and planning executives through the financial and non-financial control measures that help businesses succeed under challenging circumstances. Participants will map the linked cause-and-effect objectives in their unique business strategy, using the four BSC perspectives: financial, customer, process, and learning and growth.
“Learning to better define and map strategies through the BSC model will allow Chinese executives to focus on translating objectives into meaningful measures, targets and initiatives that drive profitable business growth.” said Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus and faculty chair of Driving Corporate Performance – China. “The course features case studies that allow executives to learn from successful companies that took full advantage of today's best performance, cost and risk management systems to achieve breakthrough results.”
Reinventing and Executing Strategy – China (June 1–5, 2015)
Presented in partnership with Guanghua School of Management, Peking University, HBS will present Reinventing and Executing Strategy – China. The course is designed for executives from Asia-based companies looking to expand internationally or multinational companies with operations in one or more Asian countries. This program explores Asia’s unique role in the global economy and addresses the strategic and competitive barriers executives must navigate to successfully grow their companies internationally.
"This program provides a forum for executives to assess their business strategy in the context of the current industry environment, as well as identify unique competitive advantages with an eye on expanding to new markets," said Stephen P. Bradley, William Ziegler Professor of Business Administration and faculty chair of Reinventing and Executing Strategy—China. "By taking time to clearly define strategy from both an Asia-based and international perspective, participants will leave the program better able to articulate value to customers as they expand their business.”
Growing and Leading a Professional Service Firm – China (July 12–17, 2015)
Growing and Leading a Professional Service Firm – China will be held at Harvard Center Shanghai in partnership with the Fudan University School of Management. This leadership development program will explore recent evolutions in China’s service industry and is suited for both private and state-owned firms operating in China and looking to expand, as well as multinational firms seeking to increase their presence in China.
Specifically, the program will cover a broad range of topics for service industry leaders, including how to attract and retain talent, maintain fiscal responsibility while meeting client needs and differentiate various service offerings from competitors. The aim of the program is to produce leaders capable of both implementing a culture of excellence at their service firms and maintaining this high level of service during growth.
“Through this offering, we aim to assist executives in re-examining how customers define service excellence,” said Professor Narayandas, faculty chair of Growing and Leading a Professional Service Firm – China. “We then work closely with participants to develop their own personal leadership styles and go beyond that by implementing strategies and incentives that promote balanced business development while maintaining the service excellence their customers expect.”
Senior Executive Program for China (August–December, 2015)
Also celebrating its 10th anniversary in 2015, the Senior Executive Program for China (SEPC) is a transformative leadership development program held over four months, taught in three modules at Tsinghua SEM in Beijing, CEIBS in Shanghai and the HBS campus in Boston, respectively. The program’s modules will examine three core focus areas: functional excellence, strategic management and leadership. As with the Global CEO Program for China, the unique structure of SEPC allows executives to return to their organizations after each module to begin implementing key learnings.
“SEPC offers an immersive experience for executives, allowing them to step away from day-to-day business demands and learn together as students; establishing a valuable network of peers while enriching their awareness for the political, cultural and economic issues facing Chinese companies,” said Felix Oberholzer-Gee, Andreas Andresen Professor of Business Administration and faculty cochair of SEPC.
Designed for an elite group of senior Chinese executives operating in the global market, the program is led by an extensive roster of faculty from HBS, as well as Tsinghua SEM and CEIBS, and features group discussions, case studies and lectures from professors representing a broad range of business expertise and real-world experiences. Topics covered will include marketing, measuring and assessing organizational performance, negotiation, strategic human resources and promoting innovation and entrepreneurship.
“This unique and innovative program was co-designed and co-taught by faculty members from three leading business schools.” Said Dongsheng ZHOU, Professor of Marketing, China Europe International Business School (CEIBS), and faculty cochair of SEPC said. “As a result, SEPC offers not only the latest research and theory, but also action-oriented methodology and tools that are highly relevant to China and global marketplace. Participants will leave the program with deeper and broader insights on how to do business in China in this increasingly globalized world.”
“Our goal is for executives to leave refreshed and empowered to take these new skills, insights and strategies back to their companies,” said Lynn S. Paine, John G. McLean Professor of Business Administration and faculty cochair of SEPC. “The intensive nature of the program, coupled with its modular structure and networking opportunities, foster perspectives executives may not be able to generate in a typical work environment. That’s the true value of SEPC.”
Marketing Strategies for Profitable Growth – China (August 16–19, 2015)
Presented in partnership with Fudan University, Marketing Strategies for Profitable Growth – China will analyze existing and emerging marketing methods proving successful in Asia-based markets as well as multinationally. Designed for senior executives, entrepreneurs, and marketing professionals with interests in China, the curriculum will address topics including articulating brand messaging, client retention and service, predicting competitor behavior and implementing criteria for assessing and selecting target markets.
“The global proliferation of new online technologies, along with increasingly diverse customer segmentation, is reshaping how companies approach marketing strategies in China and around the world,” said John A. Deighton, Harold M. Brierley Professor of Business Administration and faculty chair of Marketing Strategies for Profitable Growth—China. “This program takes these emerging factors into account and explores the cultural qualities that unify regional markets, as well as differentiate China – including what customers look for in a luxury brand and how to overcome distribution challenges unique to China.”
All six programs in the 2015 China portfolio incorporate learning through HBS’s renowned case study method, coupled with group discussions and faculty lectures. Programs are also offered in a Chinese and English bilingual format, providing participants with simultaneous translation to foster a seamless learning experience. Interacting with peers from around the world, participants of these programs will build global relationships that provide lasting value after the programs’ conclusion. Programs will integrate the research and teaching of HBS faculty with Chinese expertise and real-world insights from executives working in China.
Global CEO Program for China will run April–July, 2015 in Shanghai, Barcelona and Boston. Please visit www.exed.hbs.edu/programs/gcpc/ for complete curriculum details and to apply.
Driving Corporate Performance—China: The Balanced Scorecard will run May 12–15, 2015 at Harvard Center Shanghai. Please visit http://www.exed.hbs.edu/programs/dcpch/ for complete curriculum details and to apply.
Reinventing and Executing Strategy—China will run June 1–5, 2015 at Harvard Center Shanghai. Please visit http://www.exed.hbs.edu/programs/desch/ for complete curriculum details and to apply.
Growing and Leading a Professional Service Firm – China will run July 12–17, 2015 at Harvard Center Shanghai. Please visit www.exed.hbs.edu/programs/gpsfch/ for complete curriculum details and to apply.
Senior Executive Program for China will run August–December, 2015 in Beijing, Shanghai and Boston. Please visit www.exed.hbs.edu/programs/sepc/ for complete curriculum details and to apply.
Marketing Strategies for Profitable Growth – China will run August 16–19, 2015 at Harvard Center Shanghai. Please visit http://www.exed.hbs.edu/programs/mspgch/ for complete curriculum details and to apply.
Please note that faculty for all programs listed are subject to change.
About Harvard Business School:
Harvard Business School Executive Education, a division of Harvard Business School, is located on a 40-acre campus in Boston, Massachusetts. HBS faculty develop and deliver over 80 open-enrollment Executive Education programs and more than 60 custom programs for leading organizations worldwide. Last year, more than 9,800 business executives attended programs held on campus in Boston as well as classrooms in Mumbai, and Shanghai. With global research centers in eight key regions, HBS faculty continue to develop groundbreaking research, forge powerful alliances with global organizations, and fulfill the mission of educating leaders who shape the practice of business and innovation. Learn more at www.exed.hbs.edu/.