SALT LAKE CITY--(BUSINESS WIRE)--SpinGo® announces the launch of The Event Engine®, a new technology which combines human verification and computer automation to gather 150,000 monthly events into a centralized, comprehensive database. Event promoters enter event content into the Event Engine, which SpinGo then distributes to 1,100 publishers and apps to help readers find reliable information about local live events. SpinGo’s Event Engine is the database for the events pages of New York Daily News, Boston.com, Tribune Broadcasting, SFGate.com, Hearst Corporation and more.
“We’ve spent the last two years developing the Event Engine in order improve the event content available to readers and publishers,” said Kreg Peeler, CEO of SpinGo. “The SpinGo team has created an innovative technology that will drive more readers to our partners' publications and apps due to the validation process each event goes through. The Event Engine is a major breakthrough for verifying event content.”
SpinGo manages smart, human-verified event content by employing a team of human specialists to gather content, match duplicates, verify information, and add tags for custom categorization. Through the human-verification process, SpinGo lists 95 percent of all major national events, including music tours, festivals, and sporting events, as well as gathering local and hyperlocal events. SpinGo harvests these events, runs them through the Event Engine, and gets them to readers with the assurance that they are reliable.
With the development of the Event Engine, which provides the most reliable event content in one place, SpinGo intends to power all event related websites and apps. The Event Engine provides a solution to event promoters that validates their events and gives real authenticity to the events powered by SpinGo. Users will find more satisfaction and trust in the quality of events that have gone through the Event Engine.
Founded in 2012 by Kreg and Amanda Peeler, SpinGo is an event engine that connects event promoters to event goers through a national network of more than 1,100 media websites and independent mobile apps. SpinGo’s robust database boasts more than 150,000 monthly human verified events, 100,000 performers, and tens of thousands of venues. Investors include Rick Alden of Skullcandy, Alan Hall of Mercato Partners, Josh James of Domo, Todd Petersen of Vivint, and Greg Warnock of Mercato Partners.