DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qgr9b7/online_lingerie) has announced the addition of the "Online Lingerie Market in the US 2015-2019" report to their offering.
The analysts forecast Online Lingerie market in the US to grow at a CAGR of 16% over the period 2014-2019
Novelty, evolving fashion landscape and rising need for comfort has resulted in heightened demand for lingerie across geographies. The concept of online lingerie stores with offers a wide range of international and private labels under one platform has only further improved the growth prospects for the lingerie industry as a whole.
One major trend in this market is the launch of online stores by top brands such as L Brands (Victoria's Secret) and Calvin Klein. These online stores are more alluring and fascinating than the brick and mortar stores. Every top brand likes to provide an online catalog for their customers to browse easily and purchase products at their own convenience.
According to the report, one of the key drivers of the market is increased smartphone penetration. One of the most important advantages of using a smartphone is that customers can check and buy goods on the move.
Further, the report states that one of the challenges in the market is difficulty in choosing the right product. Customers find it difficult to buy lingerie from a brick and mortar store because availability of the correct product can be a challenge. The online purchase of lingerie can also be difficult, as customers do not have an option to try on the product before purchasing.
- Calvin Klein
- L Brands (Victoria's Secret)
- La Maison Lejaby
- Lise Charmel
- Wolf Lingerie
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Online Lingerie Market in the US: Value Chain
- Types of Lingerie
- Steps to Start Online Lingerie Stores
- Segmentation of Online Lingerie Market in US by Product
- Online Lingerie Market in US: Some Facts
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/qgr9b7/online_lingerie