Forrester: Businesses That Fail To “Connect, Engage, Deliver” To Customers Will Not Survive

Customer obsession drives Forrester’s China Summit for Marketing Leaders as many companies remain unprepared for digital disruption

SHANGHAI--()--Most organizations in China surveyed are complacent about the growing wave of global digital business transformation beginning to crash into their backyards, according to Forrester’s recent study1. Forrester Research, Inc. (Nasdaq: FORR) believes businesses that fail to connect, engage, and deliver to customers will not survive and is launching its China Summit for Marketing Leaders in Shanghai, China on March 25, 2015, to address the issue. The invite-only Summit will feature keynote speakers from DBS Bank, Zanadu and Forrester who will discuss how organizations can “Connect, Engage, Deliver” through Digital Business, Mobile and Customer Experience strategies.

At the Summit, Forrester will officially launch the Simplified Mandarin version of Forrester’s new book, “Mobile Mind Shift”, consisting more than 200 interviews with companies worldwide on the critical shift in how companies need to think about Mobile strategy and engagement. Co-author Julie Ask will present key findings from the book and will hold a book signing. China is the world’s largest mobile phone market with 1.2 billion subscribers.

“China is at a turning point where the growing population of digitally savvy consumers has started to lead companies with their connected lifestyles,” said Bryan Wang, Vice President and Country Manager for China, Forrester Research, who will be hosting the conference. “This event is about helping organizations better connect, engage and deliver to this new generation of consumers.”

Keynote speakers at the Summit include:

  • Dirk Eschenbacher, Creative Director and Chief Marketing Officer, Zanadu
  • Paul Cobban, Managing Director, Chief Operating Officer, Technology and Operations, DBS Bank
  • Dane Anderson, Vice President, Research Director and Region Manager, Asia Pacific, Forrester Research
  • Julie A. Ask, Vice President, Principal Analyst, Forrester Research &
    co-author of the “Mobile Mind Shift” book
  • Zia Daniell Wigder, Vice President, Research Director for eBusiness & Channel Strategy,
    Forrester Research

Highlights from the Summit will include:

  • Analysis of China's digitally empowered consumers and the disruptive strategies of digital service and platform providers
  • Case studies on how to create seamless brand experiences across the digital and physical divide
  • Best practices in digital business, mobile, social, content and utility marketing

The Summit is supported by SocialTouch, SiteCore, Talking Data, Velvet, Digital+Direct Marketing Association Asia, and media partners CBN Weekly and Thoughtful China. It will take place at the Le Royal Meridien Shanghai on March 25, 2015. Interested parties please register before 7 February 2015 to enjoy the early bird discount. For more information, please visit:

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

© 2014, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

1 Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific


Forrester Research
Deborah Ng, +65 6426 7016
Public Relations, Asia Pacific

Release Summary

Customer obsession drives Forrester’s China Summit for Marketing Leaders agenda. The Summit in March will discuss how companies can better “Connect, Engage, and Deliver” to Chinese consumers.


Forrester Research
Deborah Ng, +65 6426 7016
Public Relations, Asia Pacific