INDIANAPOLIS--(BUSINESS WIRE)--Healthx, the leading platform used by healthcare payers to power their digital strategies, announced today that Frank Hone, healthcare consumerism expert and highly-regarded engagement strategist, has joined the company as vice president of marketing and engagement. Hone will be responsible for leading marketing and engagement strategies to enable healthcare payers to maximize the value from utilizing Healthx’s innovative digital engagement platform.
A 20-year healthcare industry veteran and consumer marketing strategist, Mr. Hone is the author of Why Healthcare Matters: How Business Leaders Can Drive Transformational Change, an employer’s guide to healthcare consumerism.
“We’re in a critical state in our industry where healthcare payers need to begin interacting with members in convenient, personalized, consumer-centric ways as the health insurance market becomes retail-oriented,” said Mike Gordon, chief product and strategy officer at Healthx. “Mr. Hone is a true thought leader and brings an extraordinary depth of experience and expertise that will help our customers optimize their consumer engagement strategies using our leading digital engagement platform.”
“Current trends are driving today’s payer market toward being far more consumer-centric. Healthx can help with the right technology and member engagement strategies,” said Frank Hone, vice president of marketing and engagement at Healthx. “I look forward to partnering with healthcare payers to latch onto this growing healthcare consumerism trend and implement powerful new member digital engagement strategies that lower overall costs and improve health outcomes.”
Hone most recently served as chief engagement officer at Healthcentric Partners, where he led the first-of-its-kind engagement strategy and marketing consultancy for healthcare payers and solution providers. Previously, he was the director of sustainable engagement at Healthways, serving as the company’s engagement strategy thought leader, following a career in consumer advertising for healthcare brands. He holds a BA in economics from Boston College and an MBA from Columbia University.
Healthx is the healthcare industry's leading digital engagement platform for connecting payers, providers, consumers, employers and brokers. Founded in 1998, Healthx leverages its industry knowledge, influence and relationships to deliver customized solutions to payers that are looking for a differentiator in the healthcare space. Fueled by innovation, Healthx is one of the first healthcare technology companies to offer a cloud-based platform for member engagement and provider collaboration resulting in 16 million logins annually. Today, over 150 healthcare payers across the U.S. rely on Healthx solutions to drive greater ROI for their business. Healthx is powered by healthcare and technology experts that are passionate about member and provider engagement.