PORTLAND, Ore. & MUMBAI, India--(BUSINESS WIRE)--Eros International Plc (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that it has partnered with Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, to collect box office information on Eros’ films across India. The first Eros film Rentrak will collect data on is “Tevar”, which was released on January 9, 2015.
Speaking on the development, Jyoti Deshpande, Group CEO, Eros International said “We are delighted to partner with Rentrak for box office measurement in India and believe this provides a positive move towards bringing transparency to the rapidly growing, yet complex Indian movie industry.”
Rentrak's Box Office Essentials® and International Box Office Essentials™ are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
Ron Giambra, president of Rentrak’s worldwide movie measurement business stated, “We are thrilled to work with Eros as we continue to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India and we are thrilled to continue to help India make its film production more transparent with our global box office reporting capabilities."
India, with 3.5 billion admissions per annum, is already the largest consumer of movies in the world. As studies suggest, with seamless digitization in the movies business, proliferation of multiplexes across the length and breadth of the country, the Indian movie industry is set to make giant strides in terms of box office revenues and compete with the fastest growing markets in the world in near future.
Eros is the largest international distributor for Bollywood with penetration in over 50 countries. Eros has also recently entered into Indian Regional Cinema with a very strong line up of Bollywood, Tamil, Telugu and Malayalam releases expected this year. The latest offering from Eros, Tevar, stars one of the most popular young Bollywood stars Arjun Kapoor with Sonakshi Sinha in the lead.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 2,300 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. For further information please visit: www.erosplc.com
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.