SmartTouch Interactive Set to Release Powerful Real Estate CRM and Email Marketing Software at IBS

New Version Includes Enhanced Functionality, Improved User Interface, Streamlined Processes

2015 NAHB International Builders Show

AUSTIN, Texas--()--SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, invites home builders and developers to attend the unveiling of the next generation of its CRM and email marketing software at IBS in Las Vegas January 20-22. To arrange a private, pre-release demo, contact Donna Ream at

“SmartTouch CRM now does even more for builders and developers, and we’re excited for the public to witness the power and simplicity built into this new release,” says CEO and Co-founder Alan Daniels. “Our integrated CRM and email marketing software features the same technology used by Fortune 1000 businesses, now specifically tailored for the real estate industry.”

The most visible change to SmartTouch CRM is its attractive and easy-to-use interface, modeled after popular social networking sites. “If your sales and marketing teams use social media, they can use SmartTouch CRM,” Daniels says. “We wanted everything about SmartTouch to seem familiar, making it easy to learn and use.”

Behind the simple layout and interface is a powerful engine that drives lead generation, lead nurturing and marketing automation. “Everything works together instantaneously and seamlessly,” Daniels explains. “Prospect activity is automatically uploaded into the CRM system. That means no lead is left behind, and prospect information is always current.”

The new graphical interface makes it possible for real estate professionals to get the entire prospect story at a glance: where they originated, how often they’ve visited the website, and specific areas of interest. In addition, SmartTouch CRM features robust, customizable graphical reporting capabilities, empowering sales and marketing teams to quickly determine what’s working and what needs to be changed.

SmartTouch also offers an easy-to-use email marketing automation platform that integrates with SmartTouch CRM. Prospect inquiries are acknowledged immediately, which is critical to conversion. Every action a prospect takes after receiving an email is automatically uploaded into the SmartTouch CRM system. Each prospect is automatically nurtured through the buying process, and the sales team is alerted when the prospect is ready to buy. Email campaign creation is quick and easy, using a “drag-and-drop” interface.

Robert Cowes, President and Co-founder of SmartTouch Interactive, says, “Our focus on the unique needs of real estate professionals, and our years of experience working with some of the best builders and developers in the world, have enabled us to develop cutting-edge software that creates efficiencies, improves communication, and accelerates sales. We’re proud of the new release of SmartTouch and excited about how it will help real estate professionals sell more property more quickly.”

Visit SmartTouch Interactive to learn more about SmartTouch CRM and Marketing at Sales Central during IBS.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®.


SmartTouch Interactive
Robert Cowes, 512-659-6863

Release Summary

New real estate CRM and email marketing software to be released at IBS by local Austin real estate marketing agency SmartTouch Interactive.


SmartTouch Interactive
Robert Cowes, 512-659-6863