The adidas Group Expands Relationship with Demandware

Sporting goods leader standardizes on Demandware Commerce as central platform for global digital retail operations; re-launches on Demandware

BURLINGTON, Mass.--()--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that the adidas Group, a leader in the sporting goods industry, has expanded its relationship with Demandware to a global scale. After a successful partnership with Demandware for the past three years, the adidas Group made the decision to standardize digital commerce operations on Demandware’s cloud platform because it provides superior business agility and scalability. Demandware Commerce will be the central platform for managing digital commerce across all adidas Group brands, channels and geographies, including its flagship US site,, which migrated from an on-premise solution to Demandware in September.

The adidas Group originally engaged with Demandware in 2011 to support its global expansion strategy. With Demandware’s cloud solution, it was able to move swiftly to reach new markets without compromising quality, launching e-commerce sites around the world over a two year period.

“At the adidas Group, we are driven to continuously innovate to establish new benchmarks in everything we do. This not only applies to our products, but also to the ways consumers interact with our brands across every channel,” said Harm Ohlmeyer, SVP Sales Strategy and Excellence for the adidas Group. “After extensive experience with both on-premise software and Demandware’s cloud model, we determined that Demandware was best suited to enable our digital retail strategy and vision. Demandware enables us to get to market faster, innovate faster and meet the needs of our customers faster. It’s proven to be a flexible and efficient solution, and we are looking forward to extending our relationship to a global scale.”

Currently, the adidas Group operates approximately 50 ecommerce sites on Demandware in more than 25 countries across North America, South America, Europe and Asia. Moving forward, the adidas Group will leverage Demandware to accelerate its omni-channel initiatives, which includes further digitizing its stores and delivering a “buy anywhere, fulfill anywhere” shopping experience. The company is also planning additional global expansion into Eastern Europe and Asia Pacific.

“At Demandware, our business model is driven by customer success, and our expanded partnership with the adidas Group is a testament that everyone in our company is truly guided by this philosophy,” said Tom Ebling, CEO, Demandware. “We are delighted and honored that the adidas Group has selected Demandware as the digital backbone of its commerce operations around the globe and we are committed to their long-term success.”

About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

About Demandware
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit, call +1-888-553-9216 or email

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Payal Patel Cudia

Release Summary

The adidas Group, a leader in the sporting goods industry, has expanded its relationship with Demandware to a global scale.


Payal Patel Cudia