Workforce Institute Radio: HR and Marketing Share the Brand Promise

CHELMSFORD, Mass.--()--Kronos Incorporated:



Joyce Maroney, director of The Workforce Institute at Kronos Incorporated, welcomes William Tincup, principal analyst at Key Interval Research, on the Workforce Institute Radio podcast series to talk about how HR and marketing departments can – and should – work together to build and foster an organization’s brand. Topics include:

  • A discussion about the different core audiences that HR and marketing communicate with and how these audiences intersect;
  • How HR can leverage existing marketing content to build the employment brand;
  • Techniques for ways HR can assist marketing to build an organization’s public brand;
  • A historical perspective on marketing’s transition from primarily an art discipline to one based on science today with the rise of analytics and big data – and what HR professionals can learn from this evolution; and
  • Advice on how to manage brand perception versus reality in the social media age.


      Available now


The Workforce Institute blog site



The Workforce Institute provides research and education on critical workplace issues facing organizations around the globe. By bringing together thought leaders, The Workforce Institute is uniquely positioned to empower organizations with the knowledge and information they need to manage their workforce effectively and provide a voice for employees on important workplace issues. A hallmark of The Workforce Institute’s research is balancing the needs and desires of diverse employee populations with the needs of organizations. For additional information, visit

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About Kronos Incorporated

Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Learn more about Kronos industry-specific time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications at Kronos: Workforce Innovation That Works.

© 2015 Kronos Incorporated. All rights reserved. Kronos and the Kronos logo are registered trademarks and Workforce Innovation That Works is a trademark of Kronos Incorporated or a related company. See a complete list of Kronos trademarks. All other trademarks, if any, are property of their respective owners.


Kronos Incorporated
Domenic Locapo, +1 978-947-4777

Release Summary

Workforce Institute Radio welcomes William Tincup, noted blogger and HR industry analyst, on the podcast to discuss how HR and marketing should work together to build an organization's brand.


Kronos Incorporated
Domenic Locapo, +1 978-947-4777