Capture the Moment; Print Instantly, Share Socially With One Device- The Polaroid® Socialmatic™ Camera

Retro-inspired design, ZINK® instant printing, Wi-Fi® connectivity and Android™ OS for simple, easy sharing like never before

Announcing the Polaroid(R) Socialmatic(TM) instant digital camera, allowing consumers to capture, print, post, and share their moments instantly. (Photo: Business Wire)

2015 International CES

RIDGEFIELD PARK, N.J.--()--Polaroid is now shipping the Polaroid® Socialmatic™ instant digital camera, giving consumers the ability to print, post and share – instantly. With a remarkable, retro-inspired design that is undeniably Polaroid, the camera fuses technology with fashion, individual with community and creates a social media hub where every user can print, post to social media and follow others, delivering a true 360-degree social media experience.

Polaroid created the original social network; allowing people to instantly share a moment in time with others,” said Scott W. Hardy, President and CEO of Polaroid. “Instant sharing was revolutionary because it forever changed photography, and while it has new meaning in today’s day and age, the ability to share with others is still at the heart of every image we take. We’ve infused our brand DNA and values – instant, sharing, fun – in the new Polaroid Socialmatic camera, and are giving consumers the ability to share, as well as discover, in a way that best fits their lifestyle.”

Capture Your Moments

Designed by Socialmatic LLC and manufactured by authorized Polaroid licensee, C&A Licensing, the Polaroid Socialmatic changes the way consumers look at digital cameras with its unique square shape and vintage design. The Polaroid Socialmatic camera utilizes an Android operating system, providing a familiar, easy to use interface and access to numerous creative capabilities and apps. Consumers can use either the 14 megapixel front- or 2 megapixel rear- camera to capture their favorite moments. Included is an LED flash for great images even in low light. Once the image is captured, it can be viewed on the 4.5” touchscreen LCD display. Using the easy to navigate touch screen, the user has the ability to customize, edit or enhance their images with text, icons and clip art—without having to wait to get to a computer or tablet. Then the images can be saved to a Micro SD card or to the camera’s 4GB of internal storage.

ZINK Zero Ink® Printing

Once the image is captured, the Polaroid Socialmatic camera uses the most current evolution of instant printing technology, allowing users to select, print and share physical prints instantly using the ink-free Zero Ink® Printing technology by ZINK Imaging. The key to the ink-free system is the patented ZINK Paper®, an advanced composite material embedded with cyan, yellow and magenta dye crystals and with a protective polymer overcoat. Before printing, the dye crystals are colorless making ZINK Paper look like regular white photo paper. The ZINK-enabled Printer uses heat to activate and colorize these crystals. The result is full-color, high quality, long-lasting and smudge-proof images without the need for ink cartridges, ribbons or toner. The 2X3 inch sticker-backed photo prints in just under a minute so consumers can instantly share physical photos with their friends and family.

Instantly Post & Share

For the consumer who would rather share digitally, the Polaroid Socialmatic camera allows consumers to instantly upload and share images to their favorite social networking sites, including Facebook, Twitter, Instagram and the new Socialmatic Photonetwork via the camera’s built in Wi-Fi. If Wi-Fi isn’t immediately available, the camera easily pairs with consumers’ smartphones via Bluetooth to enable instant sharing from virtually anywhere.

Remote Photo Printing

The Polaroid Socialmatic camera bridges instant photo printing and digital photo sharing via an enhanced portfolio of features designed around the camera’s unique abilities. Every camera and every photo has its own individual QR code enabling the user to scan the code from the picture, view its history, track its whereabouts and continue to share and follow it virtually anywhere in the world – thus building a unique global Socialmatic network. Consumers can also upload images from their mobile devices using the camera’s Wi-Fi or Bluetooth features and send it to another Polaroid Socialmatic camera to be printed and shared. This allows the camera to act as a remote printer that’s only accessible to approved network members –regardless of location.

The Polaroid Socialmatic will be on display at CES 2015 at the Polaroid booth in the Central Hall of the Las Vegas Convention Center, #13614.

The Polaroid Socialmatic instant digital camera is available for $299.99 at Amazon and Photojojo. For more information, please visit or

About Polaroid

Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit

Polaroid, Polaroid& Pixel, Polaroid Color Spectrum, Polaroid OneStep and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Wi-Fi is a registered trademark of the Wi-Fi Alliance. Android, Google, Google Play, and other marks are trademarks of Google Inc.

About C&A Licensing, LLC

C&A Licensing, a subsidiary of C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment. Headquartered in Ridgefield Park, N.J., C&A is the Polaroid licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories.

About Socialmatic LLC

Founded by Artem Shishakin and Antonio De Rosa, Socialmatic LLC is a company focused on creativity and innovation to bring to the market innovative products and solution for a social world. With its over 20 years of founders combined experience, Socialmatic LLC covers industrial design, social media networking and lifestyle concepts.

About ZINK Imaging

ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented, manufactures, and is a supplier of the ZINK® printing technology and the ZINK Paper®. In addition to ZINK Imaging's own ZINK hAppy™ branded products, the ZINK® technology is utilized by partner companies which bring ZINK®-enabled products to market under their respective brands. ZINK Imaging’s headquarters and research and development labs are located in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina. For more information, please visit

ZINK®, Zero Ink®, hAppy™, hAppy+™, Smart App Printer™, and zRoll™ are registered trademarks of ZINK Imaging Inc. All rights reserved.


R&J Public Relations for Polaroid
Melissa Hoistion, 908-895-0783

Release Summary

Polaroid is now shipping the award winning Polaroid® Socialmatic™ instant digital camera, allowing consumers the ability to capture, print, post and share instantly.


R&J Public Relations for Polaroid
Melissa Hoistion, 908-895-0783