More and more consumers are using mobile commerce for making online transactions from wireless devices like laptops, tablets and smartphones. The accessibility and convenience of mobile coupons and vouchers is encouraging more and more customers to purchase goods online.
“Mobile commerce has made online transactions effortless, as it eliminates the need to carry money. Nevertheless, it requires high-end security to avoid any counterfeits or forging,” says Faisal Ghaus, Vice President of TechNavio.
“The heightened security required for online transactions is expected to inflate the Mobile Security Market in Japan.”
Furthermore, hacking is evolving, with the latest practices posing an increasing threat of breaches. To tackle such advanced hacking activities, vendors are investing in mobile security solutions that are capable of providing advanced protection to end-users.
The increasing awareness among consumers is also pushing the demand for smart and advanced solutions, which will continue to spur strong market growth over the projected period.
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Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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