ALPS Sector Dividend Dogs ETF Surpasses Billion Dollar Mark

“SDOG” Reaches Milestone Assets Under Management (AUM) in Just Over Two Years

DENVER--()--ALPS, a DST Company focused on asset management and asset servicing, today announced that the ALPS Sector Dividend Dogs Exchange-Traded Fund (ETF) (NYSE: SDOG) has passed one billion dollars in assets under management.

Launched in June 2012, SDOG was the first of the ALPS Sector Dividend Dogs Series, a lineup of specialized ETFs that utilize the “Dogs of the Dow” theory to access potentially undervalued high dividend stocks. SDOG, which attempts to reflect the performance of the S-Network Sector Dividend Dogs Index, applies the theory on a sector-by-sector basis using the S&P 500 with a focus on high dividend exposure.

In addition to SDOG, ALPS Sector Dividend Dogs Series now includes the ALPS International Sector Dividend Dogs ETF (IDOG), which launched in June 2013, and the ALPS Emerging Sector Dogs ETF (EDOG), which came to market in March.

“We had every reason to think SDOG would resonate with the marketplace when we launched it in 2012,” says Tom Carter*, President of ALPS Advisors. “But to reach a billion in dollars in just two and a half years is a stunning achievement, even to us.”

“Given the anemic yields on U.S. Treasuries, there’s no doubt that investors have expanded their yield-generating horizons this year,” says Mike Akins, portfolio manager and Senior Vice President of ALPS. “I’m not surprised to see the market turn to a dividend index like SDOGX for an income alternative.”

ALPS is well-known for delivering alternative investment products and access to specialty asset managers through a variety of exchange-traded funds, exchange-traded products, closed-end funds, and open-end funds. For more information on SDOG and the ALPS Sector Dividend Dogs Series, call 866.675.2639 or visit

S-Network® Sector Dividend Dogs Index is a service mark of S-Network Global Indexes, Inc.SM, and has been licensed for use by ALPS Advisors, Inc. The ALPS Sector Dividend Dogs is not sponsored, endorsed, sold or promoted by S-Network Global Indexes, Inc.SM and S-Network Global Indexes, Inc.SM makes no representation regarding the availability of investing in the ALPS Sector Dividend Dogs.

About ALPS

Founded in 1985, ALPS is a leading provider of innovative investment products and customized servicing solutions to the financial services industry. Headquartered in Denver, ALPS has expanded the delivery of its Asset Management and Asset Servicing Solutions to include offices in Boston, New York, Seattle, and Toronto. ALPS is a wholly-owned subsidiary of Kansas City-based DST Systems, Inc. For more information about ALPS and its services, visit Information about ALPS products is available at


An investor should consider the investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus which contain this and other information call 866.675.2639 or visit Read the prospectus carefully before investing.

There are risks involved with investing in ETFs including the loss of money. Additional information regarding the risks of this investment is available in the prospectus. The ALPS International Sector Dividend Dogs and ALPS Emerging Sector Dividend Dogs ETF are new products with a limited operating history.

IDOG and EDOG are subject to foreign investing risks including currency fluctuations and political uncertainty. Investments in Emerging Markets accentuate these risks.

ALPS Sector Dividend Dogs Series Shares are not individually redeemable. Investors buy and sell shares of the ALPS Sector Dividend Dogs Series on a secondary market. Only market makers or "authorized participants" may trade directly with the Fund, typically in blocks of 50,000 shares.

Dividends are not guaranteed and a company's future abilities to pay dividends may be limited. A company currently paying dividends may cease paying dividends at any time.

The S-Network Sector Dividend Dogs Index (Ticker: SDOGX) is designed to serve as a fair, impartial and transparent measure of the performance of US large cap equities with above average dividend yields.

The S&P 500® is an index of 500 stocks chosen for market size, liquidity and industry grouping among other factors.

ALPS Portfolio Solutions Distributor, Inc. is the Distributor of the ALPS Sector Dividend Dogs ETFs.

*Tom Carter is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc.


DST Global Public Relations
Laura M. Parsons, 816-843-9087


DST Global Public Relations
Laura M. Parsons, 816-843-9087