NEW YORK--(BUSINESS WIRE)--PubMatic, the programmatic advertising platform company for leading publishers, today announced the appointment of Diane Malloy to the newly created role of Vice President, Global Agency Relations. In this role, Malloy will lead PubMatic’s ongoing engagement with agencies and agency holding companies as these firms continue to transition their business to account for the rapid growth of programmatic buying.
Malloy will focus on the continued development of PubMatic’s agency relationships as emerging programmatic advertising solutions such as Private Marketplaces and Automated Guaranteed grow in importance within the digital advertising industry. Additionally, Malloy will work closely with PubMatic’s product development team to create solutions that address these buyers’ requirements.
She will also ensure PubMatic balances its advertiser solutions strategy between transaction-focused buyers at agency trading desks (ATDs), demand-side platforms (DSPs), ad networks and strategic buyers at agencies and agency holding companies.
“Although PubMatic remains committed to being the premier programmatic platform for publishers, Diane will help us facilitate our publishing customers’ transition to a programmatic future by ensuring technical and commercial relationships with leading agencies and agency holding companies,” said Rob Jonas, Chief Revenue Officer at PubMatic.
PubMatic’s full-service global Supply-Side Platform (SSP) bridges the gap between a premium publisher’s direct sales of guaranteed inventory and indirect sales of non-guaranteed inventory, enabling them to offer their inventory to over 400 global media buying partners, including demand-side platforms, ad networks and exchanges, and agency trading desks. In the newly created position of VP of Global Agency Relations, Malloy will be instrumental in helping PubMatic continue to develop and evolve these relationships.
Prior to joining PubMatic, Malloy spent the last three years as the Publisher of Ladies Home Journal, an iconic Meredith Corporation brand. As publisher, she created custom marketing solutions evolving from deep, strategic insights and applied her cross media platform expertise to help clients build strong consumer relationships. Before joining Meredith Corporation, Malloy spent five years at Rodale as VP Sales, for Women's Health, Men's Health and Prevention, where she was responsible for all advertising revenue generation. Malloy also spent eleven years prior to Rodale at Time Inc. working in succession on all three of the PEOPLE brands; People Weekly, People en Espanol and Teen People, all in sales capacity roles.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's One Platform, proprietary technology, and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.