BOSTON--(BUSINESS WIRE)--BackBay Communications, a financial services-focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director.
At BackBay, Ken focuses on strategic communications, content development and media relations. Immediately prior to joining BackBay, Ken served as a speechwriter and communications specialist in the Office of the CEO at Panera Bread LLC, a $5 billion market cap national restaurant chain, and before that worked in the Global Communications/Investor Relations group of The TJX Companies, a $40 billion-plus market cap off-price retailer. Prior to his work in corporate communications, Ken spent over a decade in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. He served as the editor in chief at Mergers & Acquisitions and prior to that served in senior editorial roles at Investment Dealers’ Digest and Buyouts magazine. He holds a BA in English (Phi Beta Kappa) from The University of New Hampshire.
“We have known Ken for many years and have always been impressed with his financial services knowledge, writing ability and strategic mindset,” said Bill Haynes, President of BackBay Communications. “Ken is quickly making a mark in providing our clients with strategic counsel and integrated marketing services.”
About BackBay Communications
BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.