NEW YORK--(BUSINESS WIRE)--The IDG TechNetwork, a rapidly growing global online ad network, expanded its operations to China this month, furthering its commitment to a market where parent company International Data Group (IDG) has had a presence for 34 years. With the launch of IDG TechNetwork China, IDG adds its expertise in data-driven marketing and premium programmatic buying to a portfolio of more than 60 Chinese language magazines, newspapers and websites.
As the first global technology-focused ad network to enter the Chinese market, IDG TechNetwork will enable local companies to reach tech audiences worldwide. With a network of more than 570 publisher sites, the IDG TechNetwork reaches more than 130 million tech enthusiasts, enterprise tech buyers and gamers.
“China is a natural extension for IDG TechNetwork,” said Peter Longo, CEO of U.S. Media for IDG Communications. “Our global footprint and deep understanding of the local media market ensures that we can efficiently connect marketers worldwide with the largest and most engaged Chinese audiences online.”
Programmatic buying is not new in China. In its 2013 China DSP Market Trends Report, Internet research firm iResearch predicts premium programmatic buying will account for 69.1% of third-party DSP ad buys in 2017.
Based in Beijing, IDG TechNetwork China is a fully-owned business unit of IDG China under the leadership of CEO William Xu.
“IDG TechNetwork’s worldwide reputation for first-to-market advertising solutions is very compelling to Chinese marketers,” said Xu. “Our expertise in ad technology, when combined with our global presence, makes us the most desirable premium network and exchange for customers in the technology and electronics industries.”
About IDG TechNetwork
Based in New York, IDG TechNetwork provides first-to-market advertising solutions for technology marketers with one goal in mind—keeping our clients one step ahead of the rapidly evolving digital market. We are experts in identifying and reaching all segments within the technology marketplace and take pride in connecting marketers with the largest and most enthused technology audience across the Web.
Our Tech Media Exchange (TMX) is an ad exchange and real-time bidding platform that connects qualified buyers and sellers using the cutting- edge technologies of an automated buying platform. TMX enables advertisers to reach a large premium technology audience in real time and bid on inventory on an impression- by-impression basis across IDG TechNetwork’s 570+ publisher sites.
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 179 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 67 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com.