STOCKHOLM--(BUSINESS WIRE)--Regulatory News:
Trig Social Media AB (FWB:TRIG)
Trig Social Media AB (publ) is pleased to announce a newly-formed business partnership with Madeleine Leander, Starcraft 2 Female World Champion.
Madeleine ”Maddelisk” Leander has been appointed as member of Trig’s advisory board for eSports, enabling her to assist with the development of Trig’s eSports organization.
-“It's going to be a lot of fun to be a part of this journey. I think that Trig’s efforts can benefit the eSports scene in many ways and I look forward to follow the development", says Madeleine Leander.
Madeleine Leander is a world star in the strategy game Starcraft 2 and became female world champion 2013. In addition to winning tournaments with her team “Millenium”, Madeleine is also an eSports commentator for the Swedish public service channel SVT and writes for Sweden’s largest newspaper “Aftonbladet”. Madeleine was recently awarded ‘Player of the Year’ by the organization Sverok. The award was motivated by Madeleine’s work with eSports and her efforts to make it more accessible to people outside the eSports world.
-“Madeleine’s wealth of knowledge, experience and expertise within eSports will hugely contribute to the development of Trig eSports. We are very happy and pleased to have Madeleine onboard with us”, says Phillip Cook, CEO Trig Social Media AB (publ).
/The Board of Directors.
Trig Social Media AB (publ) is a global social media platform provider that has designed a social-media communication platform with a range of social user-engagement products available at trig.com, trigmoney.com and Momentik by Trig. Trig is a listed public company with its listing on the Frankfurt Stock Exchange since the 18thSeptember 2014 with a market cap exceeding € 1 Billion. Trig eSports represents a further development of Trig’s user engagement strategy whereby it seeks to align its various products with its global user base.
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