Exhibitions Industry Reveals New Strategic Initiatives for Next Phase of Exhibitions Mean Business Campaign

DALLAS--()--The International Association of Exhibitions and Events™ (IAEE) has launched the next phase of the “Exhibitions Mean Business” campaign and unveiled new strategic initiatives designed to promote and advocate on behalf of the exhibitions and events industry.

The Exhibitions Means Business campaign builds on progress made over the last three years communicating the value of face-to-face events to key audiences, such as entrepreneurs and marketers. Since its launch in December 2011, the campaign has secured coverage in more than 2,100 stories reaching over 285 million people. With this new phase, a new set of strategic objectives will be launched that take efforts further by including targeted public advocacy activities, international visibility efforts and the creation of unique programs that engage tomorrow’s workforce and the audiences that influence them.

Exhibitions Mean Business will also continue to drive many of the activities that have been part of the campaign to date, including Exhibitions Day, an industry-wide effort to engage policymakers on Capitol Hill. The event, which will be held on June 9, 2015 in Washington, D.C., will once again establish a direct line of communication with policymakers to discuss the impact of the exhibitions and events industry on the economy, as well as how select regulatory decisions impact the industry’s ability to make these positive economic contributions.

“The progress this campaign has made over the last three years has been very impressive. Positive media about our industry has hit audiences as close as Los Angeles to as far away as Taiwan,” said IAEE Chairperson Megan Tanel. “There is no time to rest on our laurels. The Exhibitions Mean Business team is dedicated to advocating for this industry and the thousands of individuals who make up this sector. We’re poised to continue championing what exhibitions and events can do well into the future with the goals set out in this next phase of our campaign.”

The launch was announced during IAEE’s annual conference, Expo! Expo!, and marked the start of a larger fundraising initiative to carry the Exhibitions Mean Business campaign through 2018. With a total funds goal of $1.2 million, campaign supporters had already raised $200,000 by the launch announcement.

The Exhibitions Mean Business campaign will continue to be led by global public relations firm, Edelman, in collaboration with a coalition of industry representatives. For more information on the campaign and the industry’s efforts to elevate and fortify its reputation as the best means of bringing business, opportunity and education together, please visit: http://www.exhibitionsmeanbusiness.com and follow the campaign on Twitter at @Exhibitsmeanbiz.

To date, campaign contributions have been made by:
Association of Equipment Manufacturers
Consumer Electronics Association / Consumer Electronics Show
Dallas CVB
Exhibit Designers and Producers Association (EDPA)
Exhibit Surveys
Exhibition Services and Contractors Association (ESCA)
Global Experience Specialists | GES
International Association of Venue Management (IAVM)
Louisville CVB
mdg (Marketing Design Group)
National Automobile Dealers Association
New Orleans CVB
New Orleans Morial Convention Center
Shot Show
International Association of Amusement Parks and Attractions (IAAPA)
Toy Industry Association
Wyndham Jade

About Exhibitions Mean Business

Established in 2011, the public relations campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Driven by members of the industry, the campaign’s sponsors include professional associations, venues and convention centers, exhibitions-focused service providers, convention and visitors bureaus and other travel and tourism organizations. The goal of Exhibitions Mean Business is to give a collective voice to the exhibitions and events industry in order to more effectively educate and inform media and other business influencers and promote the power of face-to-face events.

About IAEE

Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.


Edelman on behalf of Exhibitions Mean Business
David Bott, +1 214-443-7590

Release Summary

International Association of Exhibitions and Events (IAEE) launched the next phase of the Exhibitions Mean Business campaign, featuring initiatives aimed at policy makers and educators, at Expo! Expo!


Edelman on behalf of Exhibitions Mean Business
David Bott, +1 214-443-7590