STOCKHOLM, Sweden--(BUSINESS WIRE)--Regulatory News:
Trig Social Media AB (publ) is pleased to announce that the company will act as sole sponsor of FIFA World Champion Ivan Lapanje from 1st February, 2015.
Ivan “Boraslegend” Lapanje, 22, resides in Sweden and is the current World Champion in the EA Games FIFA and has previously won the Swedish championships as well. He is the most famous FIFA player in Sweden and also known as “the Messi of the FIFA World”. Ivan will act as an ambassador for the Trig brand and compete on its behalf in championships organized by the in-house eSports organization as well as external organizations.
Ivan first started to compete in the game in 2009. He has played soccer regularly and attended a high school specialized in sports. He believes that this background has helped him to become good at FIFA on consoles. Ivan will represent Trig at various upcoming events and tournaments. His ambition is to continue to be the best FIFA player in the world.
The worldwide interest in the console game is growing rapidly in the gaming world after FIFA 14′s record-breaking sales.
Trig Social Media AB (publ) is a global social media platform provider that has designed a social-media communication platform with a range of social user-engagement products available at trig.com, trigmoney.com and Momentik by Trig. Trig is a listed public company with its listing on the Frankfurt Stock Exchange since the 18thSeptember 2014 with a market cap exceeding € 1 Billion. Trig eSports represents a further development of Trig’s user engagement strategy whereby it seeks to align its various products with its global user base.
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