IDC Reveals CMO / Customer Experience Predictions for 2015

25% of High-Tech CMOs Will Be Replaced Every Year Through 2018

FRAMINGHAM, Mass.--()--International Data Corporation (IDC) recently hosted the IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions Web conference, which highlighted the predictions based on a new IDC FutureScape report. Featuring industry analysts Richard Vancil, Kathleen Schaub, Gerry Murray, and Sam Melnick, the session provided organizations with insight and perspective on long-term industry trends along with new themes that may be on the horizon. The Predictions Web conference series and accompanying IDC FutureScape reports are designed to help company leaders capitalize on emerging market opportunities and plan for future growth. An audio replay of this Web conference is now available. To access the replay, please visit: http://bit.ly/1zCW7Dh.

The predictions from the IDC FutureScape for CMO/Customer Experience are:

1. 25% of high-tech Chief Marketing Officers (CMOs) will be replaced every year through 2018.

2. By 2017, 25% of marketing organizations will solve critical skill gaps by deploying centers of excellence.

3. By 2017, 15% of B2B companies will use more than 20 data sources to personalize a high-value customer journey.

4. By 2018, one in three marketing organizations will deliver compelling content to all stages of the buyer's journey.

5. In 2015, only one in five companies will retool to reach line of business (LOB) buyers and outperform those selling exclusively to IT.

6. By 2016, 50% of large high-tech marketing organizations will create in-house agencies.

7. By 2018, 20% of B2B sales teams will go "virtual," resulting in improved pipeline conversion rates.

8. By 2017, 70% of B2B mobile customer apps will fail to achieve ROI because they lack customer value add.

9. By 2018, 25% of CMOs and CIOs will have a shared road map for marketing technology.

10. By 2018, 20% of B2B CMOs will drive budget increases by attributing campaign results to revenue performance.

"CMOs must overcome the gravitational pull from the past, now. The tools of disruption, such as cloud-based marketing technology, predictive analytics, content marketing, and social media, are marching towards mainstream. IDC is confident that these ten decision imperatives pinpoint the nerve center of the marketing disruption. They represent opportunities for CMOs who are willing to step up to the next stage of leadership. Right focus will ensure that all the hard work will result in true transformation, and not just turmoil," said Kathleen Schaub, Vice President with IDC's CMO Advisory Service.

For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

About IDC Predictions

A hallmark of IDC’s offering for three decades, the annual Top 10 Predictions reports provide our outlook on the IT market, across industries, in the coming year. During the next 90 days, IDC will publish Top 10 Predictions documents for 2015. Please visit www.idc.com/Predictions2015 for a complete listing.

About IDC FutureScape

IDC FutureScape reports are used to shape IT strategy and planning for the enterprise by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of decision imperatives designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com. Follow IDC on Twitter at @IDC.

Contacts

IDC
Anna Di Pietro, 508-935-4237
Marketing Specialist
adipietro@idc.com
or
Attune Communications
Sarah Murray, 781-378-2674
Partner
sarah@attunecommunications.com

Release Summary

IDC recently hosted the IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions Web conference, which highlighted the predictions based on a new IDC FutureScape report.

Contacts

IDC
Anna Di Pietro, 508-935-4237
Marketing Specialist
adipietro@idc.com
or
Attune Communications
Sarah Murray, 781-378-2674
Partner
sarah@attunecommunications.com