Boston Celtics and DraftKings Announce New Partnership

DraftKings to Become Celtics’ Exclusive Partner for Online Daily and Weekly Fantasy Sports

BOSTON--()--The Boston Celtics today announced a new partnership with DraftKings, Inc., a Boston-based leader in online fantasy sports contests. Launched in 2012, DraftKings will provide Celtics fans with exclusive access to online daily and weekly fantasy sports.

DraftKings’ partnership with the Celtics consists of a variety of assets, including in-arena exposure with LED Courtside Signage and Jumbotron Signage, two Suite Nights during the 2014-15 season complete with a visit from a Boston Celtics Legend and one of the Boston Celtics Championship Trophies, multi-digital content posts and inclusion on the Game Day Ticket-offer to the Celtics “Day of Game” email database.

"We are excited to partner with DraftKings and welcome them to our Celtics team,” Boston Celtics Managing Partner Stephen Pagliuca said. “It’s fantastic that they are a local business and will be able to provide fantasy games for our fans.”

“The Boston Celtics are one of the world’s most beloved, well-known teams, and DraftKings is thrilled to be aligned with the 17-time World Champions,” said Jason Robins, CEO and co-founder of DraftKings. “We look forward to working with our hometown NBA team to bring exciting new programs and contests to their immense fan base and add to the in-game experience for fans seeing the Celtics in-person.”

For more information on Celtics team partners, visit www.celtics.com/partners.

About the Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all-black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

About DraftKings

Launched in April 2012, Boston-based DraftKings, Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.

Contacts

Boston Celtics
Heather Walker, 617-854-8072
hwalker@celtics.com
or
Taylor Kielpinski-Rogers, 617-399-8430
taylor@celtics.com
or
DraftKings
Femi Wasserman, 339-225-2614
fwasserman@draftkings.com
or
fama PR for DraftKings
Ed Harrison, 617-986-5003
draftkings@famapr.com

Contacts

Boston Celtics
Heather Walker, 617-854-8072
hwalker@celtics.com
or
Taylor Kielpinski-Rogers, 617-399-8430
taylor@celtics.com
or
DraftKings
Femi Wasserman, 339-225-2614
fwasserman@draftkings.com
or
fama PR for DraftKings
Ed Harrison, 617-986-5003
draftkings@famapr.com