DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vsd9jg/consumer_and) has announced the addition of a new report "Consumer and Market Insights: Prepared Meals Market in Romania" to their offering.
This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
- The Prepared Meals market in Romania offers good growth prospects for manufacturers to innovate and introduce new products in the market.
- Ready Meals is both the fastest-growing and largest value category in the market reflecting consumers' preference for convenient meal options amidst growing busy life.
- The growing working population urbanization and increased participation of women in the work force are driving growth in the Prepared Meals market.
- Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals.
The fast pace of life and desire for better quality products are the
major drivers for Prepared Meals consumption in Romania.
The Prepared Meals market in the country is growing at a rapid pace. Ready Meals is the leading Prepared Meals category by value followed by Meal Kits. While on-the-go consumption and quality are the leading factors influencing Prepared Meals consumption product innovation and health will be the major growth area in the market.
Reasons To Buy
This overview of the consumer and market dynamics of the Romanian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Key Topics Covered:
- Country Context
- Market overview
- Retail Landscape and Key Distribution Channels
- Company share
- Consumer trends
- Examples of new product development
- Carrefour S.A
- Lidl Stiftungand Co. KG
- Mega Image
- Scandia Food
- Dr. Oetker
- Mandy Foods
- Eisberg group
For more information visit http://www.researchandmarkets.com/research/vsd9jg/consumer_and