Ebates.com: Americans Prefer Shopping Online for the Holidays

Over One-third of Online Shoppers Save on Holiday Shopping by Using Cash Back Sites Like Ebates

SAN FRANCISCO--()--Ebates.com, a pioneer and leader in online cash back shopping, today announced results of its annual Holiday Shopping survey that show that an overwhelming majority of Americans prefer online shopping over shopping in physical stores. Here were the top reasons:

  • Not having to deal with crowds - 59%
  • Not having to wait in line - 56%
  • Online shopping is less stressful - 54%
  • Shopping from the comfort of their own home – 53%
  • Not having to find parking – 49%
  • Availability of better deals online - 48%

More than a third (34%) of Americans admitted shopping for holiday gifts online while at work. 16% of Americans admit they spend between 1-2 hours per week shopping for holiday gifts at work, while another 14% spend between 3-4 hours per week. A bold 4% spend between 5-7 hours per week shopping for gifts at work.

How Much to Spend?

Gift budgets vary across households each holiday season, and this year will see a sweet spot of between $50-$100 per person, with 40 percent of Americans choosing to spend at this level. Another third of the country (29%) will spend less than $50 while 1 in 5 (21%) shoppers say they will spend between $100-$250 per person on gifts. A generous 7% of the country says they will spend more than $250 per person on holiday presents, and 2% admitted they will put out more than $500 per person.

If you’re participating in a “Secret Santa” gift-giving effort this year and deciding how much to spend, American shoppers have an opinion. Approximately one third of the country (37%) believes the appropriate price to spend on a “Secret Santa” gift is between $10-$25. One fifth of the nation (22%) considers the right range to be between $25-$50.

Savvy Shoppers Stretch Holiday Budgets

Ebates also found out how shoppers will stretch those budgets to go as far as possible this holiday season. According to the survey, half (49%) of shoppers say they intentionally research the best deals months in advance to save money for the holidays. An additional 4 in 10 people say they only buy gifts that include a special holiday sale price (37%) or use cash back shopping websites to receive cash back on all online purchases (37%). One third of Americans say they send in every rebate they receive (33%) as well as use their mobile shopping apps to compare prices while in stores (26%).

One third of holiday shoppers use online cash-back shopping sites, like Ebates, to help them in a variety of ways—from having peace of mind about getting the best deal (35%) to buying a few extra gifts they couldn’t afford otherwise (31%) and saving for other gifts they must purchase throughout the year (30%). Consumers also credit online cash-back shopping sites like Ebates for helping them buy any gifts they wouldn’t afford otherwise (23%) and giving them a big cash-back check in 2015 (23%).

“We understand the American shopper and how important it is to make holiday budgets count so you can get to everybody on your gift list,” said Kevin H. Johnson, CEO of Ebates.com. “That’s why Ebates offers deals and cash back on everything you are looking to buy—whether it’s a big ticket item or stocking stuffer for your loved ones.”

Ebates.com is offering special promotions to save on holiday purchases. Visit Ebates.com for more information. Shoppers who prefer to shop on the go can download the free Ebates.com app at Google Play and the App Store.

Survey Methodology

This survey was conducted online within the United States by Usamp on behalf of Ebates.com from October 20-29, 2014 among 1,059 adults ages 18 and older and 500 children ages 13-16. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Alessandra.Nagy@Grayling.com.

About Ebates.com

Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,800 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.


Grayling for Ebates.com
Alessandra Nagy, 310-935-2592


Grayling for Ebates.com
Alessandra Nagy, 310-935-2592