ATLANTA--(BUSINESS WIRE)--After opening its fourth location in Atlanta this November, Tropical Smoothie Café, known for its better-for-you food and smoothies, plans to significantly expand its brand footprint in the market with up to 40 locations in coming years.
The newest café opened Nov. 5 at 2566 Briarcliff Road NE in the North Druid Hills neighborhood and is owned by local franchise partner Scott Temme. Other Atlanta-area locations include a company-owned café at the Perimeter Mall and franchise locations in Conyers and Stockbridge.
“There’s tremendous energy behind Tropical Smoothie Café in Atlanta right now,” said Tropical Smoothie Café CEO Mike Rotondo. “As we continue to penetrate the market with new cafés, more and more customers are demanding greater access to our brand and that’s spurring growth from franchise partners.”
The brand is currently seeking franchise partners to develop up to 40 locations throughout the Atlanta area, including in Buckhead, Midtown, Downtown, Highlands, Brookhaven, Sandy Springs, Vinings, Marietta, Alpharetta, College Park, among other neighborhoods. Restaurant and food industry experience, though preferred, is not required to open a Tropical Smoothie Café.
The local Atlanta expansion is part of the brand’s overall growth strategy to have 800 units nationwide by 2018. Next year, Tropical Smoothie Café expects to open 100 additional locations throughout the country.
Tropical Smoothie Café has become one of the fastest-growing franchises in the country, recently celebrating the milestone opening of its 400th café. The franchise saw same-store sales increase 6.4 percent last year and expects to surpass 10 percent same-store sales growth by year’s end.
The unrivaled brand positioning of “better-for-you food with a tropical twist” has catapulted Tropical Smoothie Café to the forefront of the fast-casual market segment. By pairing made-to-order smoothies, made with real fruits and vegetables, with innovative menu items, Tropical Smoothie Café appeals to a broad consumer base throughout all parts of the day. With system-wide revenue approximately split between smoothie and food purchases, the two-in-one business model has led to strong sales with average unit volumes recently exceeding $526,000.
About Tropical Smoothie Café
Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept whose franchise partners inspire healthy lifestyles in communities across the country. Catering to all day-parts, Tropical Smoothie Café serves breakfast, lunch and dinner, including smoothies, salads, wraps, sandwiches, flatbreads and more. The fast-growing franchise has 400 locations nationwide and has won numerous awards including: Entrepreneur 2014 Franchise 500; Nation’s Restaurant News 2013 Top 200; Tropical Smoothie Café is currently awarding franchises throughout the United States. For more information, visit www.TropicalSmoothieFranchise.com.