LOUISVILLE, Ky.--(BUSINESS WIRE)--R.C. Giltner Services, a provider of financial services and technology products to financial institutions, has announced its PaySound® “No Overdraft Fees Ever” Checking Plan is being expanded to all branches of Danville, Ky.-based Farmers National Bank.
Farmers National Bank began by deploying R.C. Giltner Services’ PaySound Checking Plan in its East Main and Harrodsburg branches to provide its customers with an alternative to traditional overdraft fees. By signing up with PaySound, the banks’ consumers choose to opt out of these fees and instead pay a flat rate of $14.95 per month. Farmers National Bank was so pleased with the way the checking account was received, it chose to implement the PaySound product into all 11 of its branches. In addition to the checking account, bank customers may also choose to establish a line of credit using PaySound’s cloud-based automated underwriting function.
“We were thrilled to see our customers’ enthusiasm for PaySound’s services at the original two branches and decided to provide the product line to consumers in all of our branches,” said Thomas Hager, executive vice president and head of sales and service at Farmers National Bank.
“The PaySound Checking Plan bridges the gap between traditional checking accounts and the new payments-oriented consumer market,” said Robert C. Giltner, president and CEO of R.C. Giltner Services. “We’re very happy to see the success Farmers National Bank has had with PaySound and look forward to the bank’s continued ability to meet the evolving needs of its customers.”
About Farmers National Bank
Founded in 1879, Farmers National Bank currently has 11 banking locations within Boyle, Garrard, Lincoln and Mercer counties of Kentucky. Farmers National Bank is the 11th oldest established bank, the 30th largest in asset size and the 31st largest bank in total deposits within Kentucky out of 183 banks. Additional information can be found at http://www.fnbky.com/index.html.
About R.C. Giltner Services
Louisville, Kentucky-based R.C. Giltner Services provides financial services and technology products to community and regional banks and credit unions enabling them to acquire new customers and drive revenue customers willingly pay for valued services. For more information about R.C. Giltner Services, visit http://www.rcgiltner.com/.