DALLAS--(BUSINESS WIRE)--Targetbase, a strategic communications company that provides marketing technology, business intelligence, analytics and creative services, today announced Manny Mattos joins the company as Vice President, New Business Development. Mattos comes to Targetbase with a long track record of developing new business for consumer engagement technology and services.
“Manny has incredible client and industry relationships and he knows exactly what clients need to be successful. His diverse multi-disciplinary experience, spanning client-side, consultant, enterprise and startup perspective, along with his deep understanding of the business potential that new technologies drive for the top line and bottom line, make him a solid addition to the Targetbase team,” said Targetbase president and CEO, Mark Wright.
Mattos will be responsible for expanding Targetbase’s presence in the western U.S. territory.
“Targetbase has developed a platform delivering data to enable analytics and intelligent marketing in a truly new way,” explained Mattos. “I chose to join the team because of the Targetbase Marketing Platform. The ability to touch, see and experience a marketing tool – and not simply talk about promises of service with clients and potential clients – made my decision easy. I am looking forward to growing the number of brands we work with and seeing the full potential of how data analytics and technology can enhance customer experiences.”
Targetbase is a strategic communications company that offers clients the unique opportunity to realize the maximum value of consumers. Working with clients at Fortune 1000 companies, Targetbase creates solutions that not only identify where to invest marketing dollars, but which channels are best used to engage and motivate consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.
Targetbase is a strategic communications agency that believes clients become stronger when they leverage the wealth of information consumers provide every day. Targetbase applies its experience in acquiring knowledge and key consumer insights and turns that data-driven intelligence into brand experience that consumers want. The agency brings together direct marketing disciplines, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the DAS Group of Companies.
Targetbase is a part of the DAS Group of Companies, a division of Omnicom Group Inc. For more information, visit www.targetbase.com.
About The DAS Group of Companies:
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.