LONDON--(BUSINESS WIRE)--Heightened online video viewership is expected to trigger growth in the Global Interactive Media Marketing Market, which is posting a CAGR of 10.68 percent from 2015-2019, says research firm TechNavio.
The increased number of connected devices and availability of high speed mobile internet connectivity has enabled viewers to stream and browse content on their mobile devices, thus attracting advertisers to use these platforms for marketing campaigns.
About the Report
The latest report by TechNavio highlights increased penetration of smartphones and tablets worldwide as one of the major reasons mobile ads have become one of today’s most popular methods of advertising. These devices are equipped with the latest apps, memory devices, operating systems and browsers, which has further accelerated market growth in this sector.
“Smartphones and tablets are equipped with more personalized services like location-based mobile technology that could help in segmenting the potential customers for marketing purposes,” says Faisal Ghaus, Vice President of TechNavio.
“Due to the increase in mobile inventory, real-time bidding is considered a viable option for effectively capturing audiences.”
Compactness, connectivity and processing speed of smartphones are further driving the demand for these devices from the marketing industry.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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