NEWTON, Mass.--(BUSINESS WIRE)--Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that the Company’s extensive year-long redesign of its network of 120+ websites was named a finalist in the Online Website Redesign category at the sixth annual Editorial & Design Awards held November 19 in New York by min, a leading voice covering the media industry for more than 60 years. Other national brands named as finalists included Investment News and TIME.com. The Editorial & Design Awards showcase media brands that are setting industry standards for storytelling, news reporting and overall editorial and design leadership.
“We are very proud to achieve this recognition from min,” said Don Hawk, Executive Director of Product Innovation and Co-Founder, TechTarget. “Our very successful network redesign efforts are reflective of TechTarget’s unwavering commitment to provide the best experience possible to the millions of technology buyers that visit our sites every day,” continued Hawk.
TechTarget’s redesign was launched in partnership with creative agency Code and Theory, whose publisher clients have included Vogue, Los Angeles Times and Mashable. The new site design is 100% buyer-driven, providing TechTarget users with faster access to strategic IT purchase content, better integration of advertiser brands and a responsive, mobile-optimized experience across all platforms. Featuring editorial content navigation categorized by buy cycle phase and rich on-page content guides, the new design has driven significant growth in dwell time and content engagement across the TechTarget network. Among other key indicators of success, early results show a 25% increase in banner clicks, a 25% increase in multi-page view sessions, and a 50% increase in users registering as members.
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.
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