SAN FRANCISCO--(BUSINESS WIRE)--Taptica, the leading mobile demand-side platform (DSP), has hired top product expert Dekel Boni as its vice president of products at the company’s headquarters in Herzliya, Israel.
Dekel bring several years of extensive experience and a unique product vision to Taptica’s dynamic mobile advertising platform, driven by big data, artificial intelligence and machine learning.
Dekel was previously chief operating officer and vice president of products at Digital Turbine in EMEA where he managed products and services for mobile operators around the world, including Verizon, SingTel, Telefonica, Vodafone and more. Dekel was in charge of executing the company’s business mission, managing products, projects and R&D departments. Previously, Boni held positions in engineering and research for Cellcom, Israel’s largest mobile operator.
“Mobile has become the most important medium for advertisers looking to engage consumers. Taptica understands this and is dedicated to not only helping them find users – we want to help them find the right users,” said Sigal Bareket, CEO and co-founder of Taptica. “Dekel’s background in mobile fits perfectly with Taptica’s philosophy and we are excited to have such a well-regarded visionary responsible for driving the vision for our products.”
Founded in 2011 and recently acquired by Marimedia Ltd, Taptica works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm. Taptica clients include top brands in the gaming, streaming music, travel, and retail industries.