MALIBU, Calif.--(BUSINESS WIRE)--Underground Cellar (Twitter: @UCellar), the online wine marketplace that randomly rewards wine buyers with free upgrades to rare and private-stash bottles from prestigious wineries, today announced it has partnered with Malibu Rocky Oaks Winery (Twitter: @MalibuRockyOaks), the Four Seasons Hotel Westlake Village (Twitter: @FSWestlake) and Uber (Twitter: @Uber) to promote and celebrate the up-and-coming Malibu Coast wine region. Running today through December 1, 2014, wine enthusiasts and aficionados can enter the giveaway for free with a chance of winning one of over seven hundred individual prizes (total value over $10,000 USD), including four grand prizes of an exclusive trip for two to the Malibu Coast wine region. Full details can be found at https://www.undergroundcellar.com/malibu
For the grand prize winners, they will enjoy an overnight stay on Saturday, December 6, 2014 at the Four Seasons Hotel Westlake Village, tickets to Malibu Rocky Oaks Winery’s “Black & White Gala,” a private meet-and-greet with America’s First Master Sommelier, Eddie Osterland, Luxury Black Car roundtrip transportation from the Four Seasons Westlake Village to Malibu Rocky Oaks Winery provided by Uber, and a variety of additional perks from other sponsors.
“When most people think of Malibu, they don’t typically think of wine,” said Jeffrey Shaw, founder and CEO, Underground Cellar. “That’s exactly why the Malibu Coast is one of the most underrated wine regions right now, and why we are ecstatic that Uber, Malibu Rocky Oaks, and the Four Seasons Hotel Westlake Village are backing this giveaway and helping to bring awareness to this amazing region.”
As part of the celebration, Underground Cellar is giving away an added perk to everyone who enters the Malibu Winecation giveaway: free wine storage for up to 300 bottles, forever. The wine is stored in its state-of-the-art, humidity and temperature controlled wine cellar located in Napa Valley, CA. Known as “CloudCellar,” members can mix-and-match bottles from different wineries over time, and ship specific bottles to their door on-demand.
About Underground Cellar
Underground Cellar is a ground-breaking online wine marketplace for discovering and buying premium wine that randomly rewards consumers with free upgrades to rare and private-stash bottles from prestigious wineries. Members can increase their chance of being upgraded to a higher-value bottle by referring friends, purchasing wine, and participating in discussions with other users. The company, which is located in San Francisco, CA, allows its users to purchase wine from its preeminent winery partners and allows its members to accumulate and store their purchases for free and for an unlimited amount of time in its state-of the-art wine cellar in Napa Valley, CA. Built upon an active, diverse community of 60,000+ wine lovers and vintners, Underground Cellar is changing the way consumers connect to discover, buy, and store their wine. For more information, visit www.undergroundcellar.com or www.facebook.com/ucellar