LONDON--(BUSINESS WIRE)--A new report from research firm TechNavio indicates that the LBS Market in Southeast Asia is expected to grow at a CAGR of 50.98 percent from 2015-2019 thanks to increasing sales of GPS-enabled smartphones.
About the Report
The latest report by TechNavio emphasizes the growing use of analytics to increase consumer engagement as a driving force for this strong projected growth.
Currently, a large number of advertising companies like AdNear are making use of big data analytics to gain consumer insights in the LBS market in Southeast Asia. They extract the required information about consumers in terms of their movements on internet, and use this to create a profile of the consumer so as to push targeted advertisements to them.
“AdNear partners with the analytics company Mindshare to push targeted advertising services to brands in Southeast Asian countries. This partnership helps different brands reach out to their targeted audiences through smartphones, cellphones and phablets,” says Faisal Ghaus, Vice President of TechNavio.
The adoption of smartphones with screen sizes greater than 5.6 inches is another factor expected to boost overall market growth. Bigger screen sizes make it easy and convenient to navigate web content and help improve location-based gaming applications.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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