About the Report
The latest report by TechNavio highlights devices like the Kindle e-reader and iPad that have been strategically released by Amazon and Apple, respectively, to dominate the e-book platform. Initially, Kindle enjoyed a monopoly, but now the iPad and other players such as Google, Blio, and Copia have created a more fragmented marketplace.
“The invention of e-readers such as the Kindle, a surge in the use of iPads, tablets, and smartphones, and high discount policy on e-books have prompted large publishing houses to enhance their presence in the e-book market,” says Faisal Ghaus, Vice President of TechNavio.
Realizing the untapped potential of e-books, the top publishing houses have invested significantly in both organic and inorganic growth of their e-book divisions. These publishers are developing e-book business models, either by establishing a separate division or through mergers and acquisitions.
“The merger between Penguin and Random House has been one of the most significant deals in this segment and such alliances are expected to propel overall market growth through the projected period,” says Ghaus.
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TechNavio is a leading global technology research and advisory company.
Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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