NEW YORK--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
CITYBUZZ ANNOUNCES NBC 4 NEW YORK AS FIRST ADVERTISER ON SUBWAY WIFI VIDEO NETWORK
NBC 4 New York to Promote Upcoming Programming via Seven Second Daily Video Clips to Subway Riders
Citybuzz, a division of Vidicom, curates the best of local video for mobile WiFi, digital, and broadcast platforms in subways, hotels, and taxis. This week, the company is announcing NBC 4 New York as the first advertiser for the Citybuzz WiFi program in subways and a partnership with Kinetic Worldwide. NBC 4 New York will have seven seconds of native video content to promote it’s programming every day in the daily Citybuzz video and a banner on all landing pages and welcome pages for users of the free subway WiFi. Kinetic Worldwide will be offering Citybuzz platforms to its roster of advertisers.
Since the Oct. 16 launch of the Transit Wireless free WiFi offering in the subways, Citybuzz, as the exclusive content provider, has attracted thousands of riders who click on the video offering every day. Thirty-three percent of those viewers watch the video to completion. The Citybuzz videos are quick 60-second daily video news blast showing riders what’s hot in the city, from shows and events to great deals around town. Click the following link to see an example of Citybuzz content: Citybuzz "Your Daily NYC Fix". NBC 4 New York will be featuring its programming through seven second trailers that Citybuzz will meld into the daily one minute video.
Christy Ferer, CEO of Citybuzz said, “We are very excited that this blue chip media company, NBC 4 New York is the first advertiser in our WiFi program. Mobile WiFi advertising is the next unexplored media frontier. It’s a very powerful way to engage with subway riders and keep them connected. Just as premium is Kinetic and their team as we partner to maximize opportunities in new platforms.”
“Our partnership with Citybuzz has added another precision layer to our tactical toolbox as we continue to push the boundaries of targeting on-the-go audiences at the right time, in the right place and in the most appropriate way, regardless of media channel,” said Mike Gamaroff, Managing Director at Kinetic Worldwide.
Citybuzz is a mobile WiFi broadcast platform that curates the best of
NYC broadcasting content on mobile WiFi systems in subways, hotels, and
taxis. Citybuzz provides short daily updates that reach more than 52
million viewers monthly created by a team of journalists combing the web
to find the hottest concerts, restaurants, bars, and events in your
city. Citybuzz is a division of Vidicom, a branded content production
About NBC 4 New York
NBC 4 New York is a part of NBC Owned Television Stations. In addition to NBC 4’s main channel, there are a variety of multi-platform programming outlets including COZI TV, the station’s multicast digital channel, and out-of-home platforms including TV screens in taxi cabs and N.J. PATH trains. NBC 4 New York’s award-winning broadcasts feature news, lifestyle, weather, sports and entertainment programming. For more information, visit www.nbcnewyork.com.
About Kinetic Worldwide:
Kinetic is the global leader in planning and buying Out of Home media and its mission is to pull forward, and make real, the future possibilities of the world of out of home communications.
Kinetic is a WPP company and part of the Tenth Avenue Performance Marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 42 offices worldwide.