Media Alert: Rocket Fuel and Forrester Research Help Marketers Understand and Combat Ad Fraud in Upcoming Webinar

Leading Programmatic Platform Shares Best Practices on How to Detect Non-Human Traffic and Proactively Combat Suspicious Activity

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands will host a webinar on December 2, 2014 to address the most pressing questions surrounding non-human traffic, transparency, and the importance of the industry working together in the effort to eradicate online ad fraud.

Ari Levenfeld, Rocket Fuel's Senior Director of Privacy and Inventory Quality; and guest speaker Susan Bidel, Senior Analyst with Forrester Research, Inc. will discuss the different ways to protect the integrity of advertising campaigns through the evaluation of inventory to identify and block fraud.

Attend the Traffic Quality webinar on December 2, 2014 at 10:30 a.m. PST/1:30 p.m. ET and learn:

  • How to identify suspicious traffic and the different forms of ad fraud
  • Why it's crucial to know your traffic quality score and how to use your score to improve your campaigns
  • Steps to take to combat advertising fraud
  • How to leverage industry tools across online ad programs and media properties

To register for the traffic quality webinar visit http://info.rocketfuel.com/trafficscannerwebinar.html.

To learn more about Traffic Scanner, a free tool offering any marketer or publisher full transparency into the quality of traffic across all of their online ad programs and media properties, visit http://rocketfuel.com/blog/rocket-fuel-introduces-traffic-scanner.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com

Release Summary

Rocket Fuel & Forrester Research to address pressing questions surrounding non-human traffic, transparency & the importance of the industry working together in the effort to eradicate online ad fraud.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com