COURTLAND, Va.--(BUSINESS WIRE)--FERIDIES® World’s Best Peanuts & Specialty Foods (www.feridies.com) is proud to announce launching a line of FERIDIES® Super Extra Large NonGMO Project Verified Virginia Peanuts exclusively at Whole Foods Markets® nationwide.
FERIDIES® is the first Virginia peanut company to receive official verification from the NonGMO Project (www.nongmoproject.org). FERIDIES® was selected by Whole Foods Market more than a year ago to design a custom label for five of its products: Salted Virginia Peanuts, Unsalted Virginia Peanuts, Redskin Virginia Peanuts, Hot & Spicy Virginia Peanuts and Honey Roasted Virginia Peanuts.
FERIDIES® and its graphic designer, Jared Pitts of Denver Colorado, worked with Dwight Richmond, Whole Foods Market Global Grocery Purchasing Coordinator to develop the exclusive packaging for the specialty Virginia peanut program. The concept revolved around creating art work that told the story of the Virginia peanut and the end consumer…a field to fork theme. The products are under the FERIDIES® brand but the packaging is exclusive to Whole Foods Market. Customers can purchase products at their local Whole Foods Market or on its website at www.wholefoodsmarket.com/online-ordering.
“We are super excited to have our products available to Whole Foods Markets customers across the US,” says Jane Riddick-Fries, Co-Owner of FERIDIES®. “It is a major milestone for our company, not only to have our products be the first NonGMO Project Verified Virginia peanut but to garner the support of such a great company. We look forward to being a part of the Whole Foods Market team and to a long and successful relationship with the leading natural foods retailer in the country.”
“Our shoppers look to us for the highest quality, best tasting products available for their holiday gatherings,” said Dwight Richmond, Global Grocery Purchasing Coordinator for Whole Foods Market. “We’re excited to work with FERIDIES® to deliver gourmet, premium quality peanuts in five great flavors that shoppers can look forward to enjoying with their friends and families this festive season.”
FERIDIES® (www.feridies.com) is a family owned and operated manufacturer that has been providing its customers with the largest and best USA Grown Virginia peanuts since 1973. FERIDIES®, located in the heart of Virginia peanut country, consists of branded products, private label, catalog, internet sales as well as their gift shop, The Peanut Patch along Route 58 Bypass. FERIDIES® is nationally and internationally known for its top quality Virginia peanuts, snack, trail mixes and nut confections. FERIDIES® roasts only the largest and best Virginia type peanuts in small batches in pure peanut oil. Virginia Peanuts are a type of peanut known for their large size, crunchy texture and high nutritional value. The FERIDIES® family only selects the top 2% of the crop – the largest and best – for roasting. They are a wholesome and nutritious snack that is ideal for gifting, for guests and for everyday enjoyment.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ:WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 69,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 390 stores in the United States, Canada and the United Kingdom.