BLUE BELL, Pa.--(BUSINESS WIRE)--Intertek, a leading provider of quality and safety services to a wide range of industries around the world, serves as the trusted testing partner of many leading mobile app stores, carriers, device manufacturers, developers and brand owners who conduct business across a number of industries including retail, transportation and entertainment.
Consumer use of mobile apps has grown exponentially in recent years, underscoring the need for retailers and brands to constantly innovate new ways to engage and attract consumers. Retail industry mobile apps enhance the consumer experience by utilizing near-field communications (NFC) to push coupons and other offers to shoppers in the store, offering instant price comparison capabilities and even the ability to check out anywhere in the store.
“It is crucial for retailers and brands to thoroughly test their mobile apps because studies have shown that it only takes two seconds of frustration with an app before consumers abandon it and switch to a competitor’s app,” said Brent Melson, Director of Software at Intertek. “Intertek works with retailers and brands to customize mobile app testing programs to meet their needs whether it be functionality, performance, usability, security or automated testing.”
Intertek has extensive experience testing mobile apps for some of the world's leaders in mobile technology from Mozilla and Microsoft to Verizon, Amazon and Blackberry. In addition, Intertek delivers expert software testing capabilities, such as security, quality assurance, performance, platform and device, functionality and usability, to some of the world’s leading technology companies. The company provides a global network of expert testing resources and scalability to meet its clients’ product launch requirements.
For years, Intertek has helped retailers ensure quality in the products they sell, but now also can help them protect their digital assets as well. To learn more, visit www.intertek.com/mobile.
Intertek is a leading quality solutions provider to industries worldwide. From auditing and inspection, to testing, training, advisory, quality assurance and certification, Intertek adds value for its customers by helping improve the quality and safety of their products, assets and processes. With a network of more than 1,000 laboratories and offices and over 36,000 people in more than 100 countries, Intertek supports companies’ success in the global marketplace, by helping customers to meet end users’ expectations for safety, sustainability, performance, integrity and desirability in virtually any market worldwide. Visit www.intertek.com.