NEW YORK & BRUSSELS--(BUSINESS WIRE)--Selligent, the international marketing automation provider, has become an initial founding partner of the Data-Driven Marketing (DDM)) Alliance, which has today officially launched its pan-European platform. The DDM is a European industry-led alliance which enables marketing professionals from agencies and brands to become better marketers with events and publications that share best practices in marketing technology and innovation.
“As an international marketing organization, Selligent is committed to providing technology and solutions that help businesses globally drive greater ROI, and data-driven marketing is at the heart of that success,” said Nick Worth, Selligent chief marketing officer. “We are proud to help the DDM establish new levels of excellence in marketing throughout Europe, just as we support US marketers through our activities with the Direct Marketing Association.”
The Data-Driven Marketing Alliance’s portfolio of events and publications demystifies marketing technology and embraces best practices in marketing innovation, sharing insight into data’s central role for marketing in the future.
The DDM Alliance is supported by a Steering Council, which consists of international experts who will give the DDM Alliance meaningful help in many different areas. Members come from various backgrounds: Academic Partners (business schools and universities), Associated Partners (local chapter managers and trade associations) and Founding Partners (marketing technology industry).
“Selligent is has taken the lead with our other founding partners in the global vanguard of innovation in marketing and advertising technology,” said DDM Alliance Director Nils Veenstra. “Data is central in the future of marketing and our portfolio of events and publications demystifies marketing technology and embraces best practices in marketing innovation.”
While the DDM Alliance is based in Dublin, Ireland, events are organized throughout Europe and local chapters have been launched in 10 European cities so far. For more information on the DDM Alliance, or the upcoming Data-Driven Marketing Week Europe (January 28-30, 2015) please visit http://www.DDMalliance.com
Selligent is a fast-growing international marketing automation provider that powers the customer engagement programs of more than 450 European brands in retail, financial services, publishing and travel. Our solution orchestrates customer communications across multiple channels, including email, site optimization, social, mobile and customer care.
The platform delivers omnichannel audience engagement, reaching beyond customers to drive personalization for anonymous site visitors and to layer behavioral data on top of traditional CRM databases. www.selligent.com