CALGARY, Alberta--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”) today announced the launch of its latest reimagined brand – the Calgary Herald. From its look and feel to its form and function, four entirely new and distinct products greet Calgarians today. Featuring innovative and fully-differentiated products across its four platforms: print, web, tablet and smartphone, the new Calgary Herald leverages 131 years of proud heritage with a bold approach to the design and delivery of news and information.
“As our reimagined strategy rolls out across the country, we continue to hone our offerings to audiences and advertisers,” said Wayne Parrish, Postmedia’s Chief Operating Officer. “In Calgary, we have teamed up with Nissan to bring the new Calgary Herald tablet app to readers, free for the next three months.”
The reimagined Calgary Herald features a newly designed newspaper, responsive design website, new smartphone app for iOS and Android and a new weekday news and current affairs magazine app for the tablet available through Apple Newsstand, ready for readers to download weekdays at 6 p.m.
“The new Calgary Herald offers four new and distinct products each with different content, for different audiences, on different platforms, at different times of the day,” said Lorne Motley, Editor Calgary Herald. “For many years, we have been offering readers what is essentially the same information on all of our platforms. We are now tailoring information to what our audiences have told us they’re interested in reading based on how they access the Herald.”
The Calgary Herald’s redesigned masthead combines a contemporary version of the nameplate with an abstract representation of the Rocky Mountains. Rendered in shades of blue, reflecting the vast Alberta sky, it is a modern version of the historic Calgary Herald blue logo of the past. The modern iconic images reinforce our connection to the city and unify our print and digital platforms.
Readers can download the new smartphone app directly from iTunes or Google Play for Android, and the new 6 p.m. evening news and current affairs magazine is available from Apple Newsstand.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.
To access visuals and other information regarding the launch please visit the Reimagined FTP site: https://ftp.postmedia.com/
Folder name: Calgary Herald
User: Media Access
*The media access account is set to expire Dec. 31, 2014.