DraftKings Signs Exclusive Partnership Agreement with the Denver Broncos

Company’s Sponsorship of Second Professional Football Team
Will Boost Daily Fantasy Sports Industry and Bring Unique Experiences for Fans

BOSTON--()--DraftKings, Inc., the largest U.S.-based destination for daily fantasy sports, today announced a partnership with the NFL’s Denver Broncos to become the franchise’s exclusive daily fantasy sports partner. As part of the agreement, DraftKings will be featured on digital media and www.DenverBroncos.com, in-stadium with LED signage displaying DraftKings fantasy updates and as part of the Broncos’ television and radio segments on “Broncos Tonight” (KUSA, NBC Channel 9) and Broncos Game Day Radio (850KOA AM and 103.5 FM). In addition, DraftKings will gain access to unique opportunities for fans, including tickets to games, VIP events and autographed memorabilia.

This is the second partnership DraftKings has signed with a professional football franchise; last month, the team announced its relationship with the New England Patriots.

“Daily games and contests are truly the next frontier for fantasy sports, and the Broncos are proud to align ourselves with DraftKings, the company that is leading this charge in the U.S.,” said Derek Thomas, Director of Corporate Partnerships for the Denver Broncos. “Our partnership is an exciting way to provide our fans with another touchpoint for engaging with the sport and team they’re so passionate about.”

“After a thrilling 2013-2014 season, DraftKings is proud to be aligning ourselves with the reigning AFC Champions the Denver Broncos,” said Paul Liberman, CMO and co-founder of DraftKings. “The Broncos’ enthusiastic fan base and engaged community make us all the more eager to bring unique experiences to the Mile High City.”

The sponsorship comes as DraftKings continues its Fantasy Football Millionaire series. In this first-of-its-kind contest, DraftKings has awarded $1Million top prizes weekly since the beginning of October. The Fantasy Football Millionaire series is the largest promotion in history for daily fantasy sports and is part of DraftKings’ plan to award more than $100 million in collective prizes this NFL season.

More than 41 million people in the United States and Canada play fantasy sports. Daily fantasy sports are a burgeoning component of this multi-billion dollar market.

DraftKings offers contests for experts and casual players alike. In addition to daily fantasy football, DraftKings also offers fantasy contests in major professional and college sports.

About the Denver Broncos:

Denver Broncos football enters its 55th season in 2014 as the team seeks to return to the pinnacle of success it enjoyed with back-to-back Super Bowl wins in 1997 and ‘98. Playing for the 14th year at their glistening stadium, Sports Authority Field at Mile High, the Broncos will perform before sellout crowds for the 45th consecutive season, the first 31 of which came at Mile High Stadium. The team has sold out 341 consecutive regular-season games and 360 consecutive contests including playoff games. Broncos fans have watched their team amass one of the NFL’s finest records since the club’s first winning season in 1973, enduring just seven losing seasons—tied for the fewest in the NFL. This season also marks Pat Bowlen’s 31st as owner of the Broncos. During that time, Denver has enjoyed a virtually unmatched level of success in the context of the entire NFL and within the American Football Conference Western Division.

About DraftKings:

Launched in April 2012, Boston-based DraftKings, Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.

Contacts

Contacts:
Femi Wasserman
VP, Communications
DraftKings, Inc.
fwasserman@draftkings.com
339-225-2614
or
Jessica Harrison
fama PR for DraftKings, Inc.
draftkings@famapr.com
617-986-5024
or
Derek Thomas
Director of Corporate Partnerships
Denver Broncos
Derek.Thomas@broncos.nfl.net
720-258-3113
or
Rebecca Villanueva
Media Services Manager
Denver Broncos
Rebecca.villanueva@broncos.nfl.net
303-264-5598

Contacts

Contacts:
Femi Wasserman
VP, Communications
DraftKings, Inc.
fwasserman@draftkings.com
339-225-2614
or
Jessica Harrison
fama PR for DraftKings, Inc.
draftkings@famapr.com
617-986-5024
or
Derek Thomas
Director of Corporate Partnerships
Denver Broncos
Derek.Thomas@broncos.nfl.net
720-258-3113
or
Rebecca Villanueva
Media Services Manager
Denver Broncos
Rebecca.villanueva@broncos.nfl.net
303-264-5598