NEW YORK--(BUSINESS WIRE)--Crossix Solutions Inc., the leader in consumer-centric healthcare marketing analytics and optimization, has announced the expansion of its data network to now include medical claims data and electronic health records (EHR). Crossix can now track patient health behavior across prescription (Rx), over the counter (OTC), consumer and medical claims data while maintaining strict compliance with HIPAA, and is able to make connections across all of the different data sets, leading to actionable insights. This ability to make connections at scale and to combine health data with media and consumer data is unparalleled in the healthcare industry, and establishes the Crossix network as the most comprehensive and effective data platform available for healthcare marketers.
The new expansion allows Crossix clients to analyze and optimize media campaign performance in more holistic ways, including:
- Aligning marketing exposure to doctor visitation and diagnoses, in addition to treatment behavior, providing the ability to understand how audiences behave and campaigns perform at all phases of the patient journey
- Analyzing products and services that are administered in the physician’s office (e.g., procedures, injections, infusions, etc.)
- Identifying at-risk patients earlier by leveraging patient medical history information, to drive better patient outcomes through better audience targeting and more relevant messaging
- Better understanding patient payment dynamics across all payers
- Interpreting physician e-prescribing trends* and the resulting patient behavior
“Incorporating medical claims and EHR data into our network will make a huge difference for our clients,” said Dan Stein, SVP, Analytics Services & Product Strategy at Crossix. “The expanded data and the ability to make connections allows for a truly 360-degree view of audiences, campaigns and outcomes.”
“It’s rare to be able to connect this data,” said Nick Augustinos, Senior Vice President Health Information Services & Strategy at Cardinal Health. “Typically these data types are siloed and can only be used separately.”
With the recent expansion, the Crossix data network now includes over 160 million unique consumers, over 70 million unique OTC/CPG U.S. households, and over 1,600 unique consumer data variables on 240 million U.S. adults.
To learn more, go to crossix.com
About Crossix Solutions
Founded and focused on a consumer-centric healthcare analytics, Crossix is the industry standard by which Top 10 Pharma companies, leading agencies and publishers plan, measure, and optimize consumer and healthcare professional (HCP) marketing initiatives. Crossix offers the most complete cross-channel solutions, helping marketers by correlating campaign exposure to increased sales. Crossix quickly analyzes data, offers forward-looking strategic guidance, and follows through with recommendations to optimize. By leveraging trends in “Big Data” and partnering with some of the most respected names in the industry, Crossix helps marketers deliver marketing messages to the desired audience. The Crossix patented technology incorporates best-in-class privacy safeguards far exceeding HIPAA regulations. Founded in 2004, Crossix is headquartered in New York City. Visit www.crossix.com.
*According to The Office of the National Coordinator for Health Information Technology, over 70% of physicians are now e-prescribing using electronic health records.