MEDIA ALERT: TouchCommerce Top Analytics Executive to Speak at Gilbane Conference on Impact of User Experience on Online Engagement

Gilbane Conference 2014

AGOURA HILLS, Calif.--()--TouchCommerce, the innovative leader in omni-channel engagement solutions for market leading brands, today announced that the company’s top analytics executive will be presenting at Gilbane Conference 2014: Content and the Digital Experience, held at the Renaissance Boston Waterfront Hotel in Boston, Massachusetts on December 2-4, 2014.

The Gilbane Conference has been the go-to industry event since 2002 where marketers, technologists, and content strategists learn how to build new and more engaging digital experiences. Technologies covered include: digital marketing, analytics, enterprise social media, content management, collaboration, multichannel mobile and web application development, and more. The event is produced in partnership with Information Today, Inc., a leading publisher behind popular enterprise trade media outlets, such as, Information Today, CRM Magazine, KM World, EContent and others.

At this event, Jessica Langdorf, vice president of solutions planning, analytics, and optimization at TouchCommerce, will speak as part of the Content, Marketing, and the Customer Experience track. Langdorf’s talk, titled, “How Live Chat Window Design & Placement Can Impact Customer Engagement,” will address key findings from internal studies highlighting critical insight for implementing and improving conversion results in an omni-channel live chat environment. These findings will address how live chat user experience affects conversion, how branding connects users to the website, the impact of agent names and messages on visitor behavior, and more. The discussion will be moderated by Dom Nicastro, staff reporter at CMSWire.

What:

  How Live Chat Window Design & Placement Can Impact Customer Engagement

Who:

Jessica Langdorf, vice president of solutions planning, analytics, and optimization, TouchCommerce

When:

3:30 p.m. ET on Wednesday, December 3, 2014

Where:

Gilbane Conference, Renaissance Boston Waterfront Hotel in Boston, Massachusetts

About TouchCommerce:

Founded in 1999, TouchCommerce delivers results for market-leading brands with award-winning, innovative omni-channel engagement solutions that enhance customer experience, increase revenue and reduce support costs while using real time customer data analytics. For more information, please visit www.touchcommerce.com. Connect with TouchCommerce on Twitter (@touchcommerce) and LinkedIn.

Contacts

TouchCommerce
Natasha Grach, 818-856-0555
press@touchcommerce.com

Release Summary

TouchCommerce Top Analytics Executive to speak at Gilbane Conference on impact of User Experience on online engagement

Contacts

TouchCommerce
Natasha Grach, 818-856-0555
press@touchcommerce.com