ATLANTA--(BUSINESS WIRE)--Sionic Mobile today announced the launch of Midtown Loyal, a mobile rewards, payments initiative for merchants located in Atlanta’s Midtown district. Leveraging Sionic Mobile’s ION Loyalty and ION Rewards applications, Midtown Loyal merchants create compelling promotions for nearby smartphone consumers, accept secure mobile payments and reward customers instantly based on their purchase amount.
“Given Midtown’s young and tech savvy workforce and residents and concentration of restaurants, arts and culture, retail and entertainment venues, we believe Midtown is the perfect location to test drive Sionic Mobile’s new rewards and payments initiative,” said Kevin Green, CEO and president of Midtown Alliance. “Midtown provides a rich environment and a living lab for cutting-edge initiatives like ION Loyalty and ION Rewards that can help enhance the customer experience.”
Ronald Herman, CEO and founder of Sionic Mobile, added, “Midtown Atlanta is home to many leading finance and mobile technology companies and is quickly gaining a reputation as ‘Innovation Central’ in the U.S. market. We want to help further elevate Midtown Atlanta by connecting more merchants with more consumers through mobile devices than any other geography in the country.”
Business owners who wish to participate in Midtown Loyalty can register at Sionic Mobile’s website. Sionic Mobile is waiving its success fee to all Midtown Alliance members enrolling in ION Loyalty during the Midtown Loyal program. The technology works alongside any existing POS system, requires no upfront cost or additional equipment and typically may be setup in thirty minutes or less.
Zocalo Mexican Kitchen & Cantina, a Richard Sandoval restaurant located at the intersection of 10th Street and Piedmont Avenue, was an early ION Loyalty adopter and is now participating in Midtown Loyal. Soon, Midtown residents and visitors will download and use the ION Rewards app to view Zocalo promotions, pay with the app at the table or bar and receive IONs instantly based on their check amounts. IONs spend like cash at ION merchants (1,000 IONs = $1.00) and never expire.
“We are pleased to be an early participant of Midtown Loyal,” said Keith Morrison, general manager of Zocalo. “We’ve been serving the Midtown community for more than 15 years, and this is an excellent opportunity for us to recognize our long-time, frequent diners, as well as attract first-time visitors.”
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices, Bluetooth® beacons and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION -- the first, fully digital mobile promotions, gift cards, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout, then spend them like cash on anything at any time at over 40,000 retail locations nationwide. The free apps support iOS and most Android devices.