Ebates.com Holiday Survey Reveals That Teens and Adults Agree on Gifts This Year: Cash or Clothes Top Christmas Lists

Almost half of Americans will shop online from their home on Black Friday, while a quarter will brave the mall crowds after morning rush to get the best deals

SAN FRANCISCO--()--This year, cash and clothes are the number one gift both American teens and adults want to see under the Christmas tree. Ebates.com, a pioneer and leader in online cash back shopping, today announced results of its annual Holiday Gift Giving survey that examined attitudes about gifts kids and adults want most. Cash is the #1 gift kids want the most this holiday season, according to 78% of children ages 13-16. Clothes came in second (62%) followed by an entertainment related gift like a movie, book, or music (41%), a laptop (41%), and headphones (40%).

Top 10 Gifts on Teen Holiday Wish Lists

1. Cash – 78%
2. Clothes – 62%
3. Entertainment related gift (i.e. movie, book, music) or a laptop - 41%
4. Headphones - 40%
5. Video games – 34%
6. iPhone 6 – 28%
7. iPad – 21%
8. Sports or musical equipment – 18%
9. Samsung Galaxy smartphone – 17%
10. iPhone 6 Plus – 16%

Top Gifts Adults Want This Christmas: iPhone 6 Tops Samsung Galaxy

The Ebates.com holiday survey additionally discovered that like children, the gift most preferred by American adults this holiday season is also cash (33%).

American adult wish lists vary when it comes to electronic and non-gadget gifts this holiday season. For the nation’s tech enthusiasts, the #1 item on wish lists is a tablet (26%), followed by a laptop (25%), iPhone 6 (19%), Samsung Galaxy smartphone (15%) and PlayStation 4 (14%). Conversely, almost three fourths (73%) of US gift recipients wanting items that are not electronics say they most want to receive clothes. Other non-gadget gifts on their list include an entertainment related gift like a movie or book (32%), a vacation (30%), a night out (26%), and jewelry (25%).

Top 10 Electronic Gifts Americans Want for Xmas     Top 10 Non-Gadget Gifts Americans Want for Xmas
1. Tablet – 26%     1. Clothes – 73%
2. Laptop – 25%     2. Entertainment gift (i.e. movie, book, music) – 32%
3. iPhone 6 - 19%     3. A vacation – 30%
4. Samsung Galaxy smartphone – 15%     4. A night out – 26%
5. PlayStation 4 – 14%     5. Jewelry – 25%
6. Xbox One or iPhone 6 Plus – 11%     6. Home goods (i.e. candle, photo frame) – 24%
7. Beats by Dr. Dre – 10%     7. Designer purse or wallet – 16%
8. Fitbit – 9%     8. Designer jacket or shoes – 13%
9. Apple Smartwatch – 8%     9. Sporting equipment – 10%
10. Samsung Smartwatch – 6%     10. Tools – 10 %

“Our annual list of top holiday gifts shows how American tastes have changed over time, and the ascendency of online shopping. No matter your budget or gift item of choice, Ebates rewards shoppers with great deals on everything on their shopping list this holiday season,” said Kevin H. Johnson, CEO of Ebates.com.”

Roughly one third of Americans (29%) will start shopping for holiday gifts in early November; while another one fifth (20%) will start on Black Friday and/or Cyber Monday. More than half (69%) of Americans will participate in Black Friday shopping this year, primarily in the following ways:

  • Shopping online from the comfort of home - 41%
  • Going to the mall, but usually after the morning rush dies down - 25%
  • Starting shopping online at midnight on Black Friday to get the best deals - 25%

A small portion of the country admits they will either camp out in front of the store for days to get their top gifts (6%) or send their kids or significant other with a list to do the shopping for them (6%).

Ebates.com is offering special promotions to save on holiday purchases. Visit Ebates.com for more information. Shoppers who prefer to shop on the go can download the free Ebates.com app at Google Play and the App Store.

Survey Methodology

This survey was conducted online within the United States by Usamp on behalf of Ebates.com from October 20-29, 2014 among 1,059 adults ages 18 and older and 500 children ages 13-16. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Alessandra.Nagy@Grayling.com.

About Ebates.com

Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,800 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.


Alessandra Nagy, 310-935-2592


Alessandra Nagy, 310-935-2592