LOS ANGELES--(BUSINESS WIRE)--Loton, Corp. (LTNR) announced that digital media veteran John Petrocelli has entered into an agreement with Loton, Corp. to lead Loton’s new music streaming services business. Loton, Corp. has also secured an option to acquire Bulldog Digital Media.
Mr. Petrocelli is the founder of Bulldog Digital Media, the first digital agency focused on the execution and optimization of live streamed events and content experiences with a core emphasis on live music. Previously, as CEO of Incited Media, Mr. Petrocelli spearheaded the sale of the live streaming services company to AEG in 2009 to form AEG Digital Media. At AEG, Mr. Petrocelli executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coca Cola, Dell, AMD and Mars.
Bulldog Digital Media has established a thought leadership position for best practice execution of premium live streamed concerts, festivals and events to all connected device platforms. They have executed content experiences for brands like Taco Bell, American Express, Procter & Gamble and Delta Airlines; provided strategic consulting to Ustream, Verizon and Myspace; and have coordinated the 2013 Bonnaroo and Outside Lands music festivals across the Ustream platform. Currently, Bulldog Digital Media is working with a wide range of music festivals on their respective 2015 digital distribution strategies.
“Adding John’s experience and relationships with festivals, events, artists, content owners, promoters and the digital video ecosystem itself enhances our efforts in delivering the pre-eminent ‘triple threat’ Music Experience Channel: Mobile, Internet and TV across all genres of music around the globe. John has experience working with leading brands and music artists, and adds his expertise to the world-class Loton team,” commented Robert Ellin, Executive Chairman and President of Loton, Corp. “With the combined skills of our team, we are in position to continue to build and buy assets in the music, entertainment and technology space.”
About Loton, Corp.
In April 2014, Loton, Corp. acquired a fifty percent interest in KOKO, a premier multimedia and lifestyle brand and one of London’s iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years. Loton is backed by Trinad Capital, a micro-cap and small-cap activist hedge fund based in Los Angeles, California. The fund is led by Robert Ellin, a seasoned portfolio manager with 25 years of investment experience. Mr. Ellin spearheaded investments in several publicly traded companies including ThQ, Grand Toys, Forward Industries (FORD), Majesco Entertainment (COOL), Command Security (MOC), Mandalay Digital Group (MNDL), iVillage (IVIL), Points International (PCOM), as well as private companies including iWon.com and SS industries.
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company’s filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications.