SANTA MONICA, Calif.--(BUSINESS WIRE)--MGID, a global native advertising pioneer, has added a “Selective Bidding” feature to its range of tools. Historically, advertisers could only control traffic sources by whitelisting and blacklisting individual websites, a standard practice in the industry. However, now with “Selective Bidding,” MGID advertisers can set bid multipliers for specific websites so that they can generate more traffic from better performing websites while keeping the default bid on other sites. This feature performs much better than lists, because it preserves reach. Now advertisers have full control over their traffic sources and can effectively customize their bidding strategy website by website to optimize costs.
MGID’s “Selective Bidding” feature is a departure from other advertising platforms. Networks usually allow advertisers to set the same bid for all publishers, sometimes with opportunity to vary it for different geo-targeting. The possibility of managing the traffic sources within the network on the website level makes MGID’s Selective Bidding an absolutely unique feature, which cannot be found in any other auction-based ad network and is unique for native advertising.
“Good advertisers already know which websites generate the best performing traffic,” said Sergey Denisenko, CEO, MGID. “Now on our platform, they will be able to get more traffic from those very websites. Moreover, the feature is also good for publishers that provide quality traffic, because it accelerates competition for their traffic among advertisers, increasing their revenues. From the other point of view, we should remember that there is no such thing as an ideal publisher. Different websites work differently for every single campaign. Bids customization helps match publishers' traffic with advertisers that need it most of all.”
“Selective Bidding” is now fully active for all MGID clients. The company’s native advertising experts work with advertisers to develop and implement ideal bidding strategies. You can learn more about this feature in the company's blog.
MGID, established in 2008, was one of the first native advertising companies worldwide. Today, the global advertising partner promotes billions of news stories and goods daily, offering marketing solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers. A trusted partner, MGID drives relevant, genuinely interested visitors to its customer’s websites, increasing traffic and providing increased revenue.
MGID’s U.S. Headquarters is in Santa Monica, Calif. For more information, see http://mgid.com