DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8ngfdp/state_of) has announced the addition of the "State of Personalized URLs: 2014" report to their offering.
It started as a trickle and now it's a flood the use of personalized URLs as a way to gather customer and prospect data, score leads, start conversations, and turn marketing into an interactive process.
Personalized URLs are URLs that take recipients to their own individual landing pages. There, recipients enter personalized mini-sites that greet them by name, personalize content based on stated preferences or information from the marketer's database, conduct short surveys, and record visitors' behavior while on the site. Sites can range from extremely simple to vastly complex.
Although this report will focus on personalized URLs in print, these URLs can be generated for print, email, and even QR and other 2D barcodes.
What's in a name?
The most recognizable term for these applications is PURL, which is short for personalized URL. However, while the software for producing personalized URLs is available from dozens of manufacturers, the exclusive right to use the term PURL is claimed by Nimblefish. For this reason, you will see these applications referred to by other names, as well. These include personalized URLs, response URLs (RURLs, trademarked by XMPie), personalized landing pages, personalized websites, one-to-one micro-websites, and even customized websites, although the latter is technically inaccurate.
Key Topics Covered:
Section 1: Personalized Url Basics
Section 2: Personalized Url Solutions In The Marketplace
Section 3: Databases And Personalized Urls
Section 4: Case Studies In Personalized Urls
Section 5: Evaluating Personalized Url Success
Section 6: Best Practices For Use Of Personalized Urls
Section 7: Conclusions
For more information visit http://www.researchandmarkets.com/research/8ngfdp/state_of