CHINO, Calif.--(BUSINESS WIRE)--Leading South American ticketing services provider Tu Boleta and U.S.-based gate admissions solutions provider Alvarado, have partnered to provide the best ticketing experience for fans at two Colombian stadiums: El Campín and Atanasio Girardot.
Just what makes the best ticketing experience? Sports and entertainment gate admissions expert, Larry Witherspoon, explains that fans and venues look for a secure and streamlined experience. From Witherspoon’s perspective, specialized gate admissions products that integrate seamlessly with ticketing systems are the key to a great ticketing experience.
Recognized worldwide as a leading access control provider for sports and entertainment venues, Alvarado was selected by Tu Boleta to provide a gate admissions control solution that integrated with their ticketing system at the stadiums. Their goal: optimize ticketing operations by deploying self-service ticket scanning.
“After a long investigative process to determine the needs of Colombian users, Tu Boleta found Alvarado to be the most experienced company in the market. Our partnership with Alvarado allows integration of Tu Boleta services with Alvarado’s sophisticated platform. Alvarado’s development in ticketed entry (tickets, wristbands, payment codes, etc.) permits us to bring Tu Boleta users the best ticketing experience and event promoters real-time ticket payment statistics,” says Hector Barrera, head of communications for Tu Boleta.
As a result of the partnership, the stadiums now have the latest in ticketing technology. Witherspoon says, “Partnering with Tu Boleta has allowed our admissions control solutions to expand into the South American market. Our gate admissions products integrate seamlessly with ticketing systems to create the most secure and streamlined entrance experience for guests at large venues.”
Alvarado is a U.S. manufacturer of entry control products protecting assets and controlling the flow of people in facilities worldwide. Alvarado’s latest line of admissions solutions focuses on providing the best entrance experience for patrons and optimizing ticketing operations.
About Tu Boleta
Tu Boleta is dedicated to the sale and marketing of ticketing for mass events such as theater, sports, concerts, academic forums, and festivals, among others. A leader in the entertainment industry and market leader in the events in Colombia, Tu Boleta administers a yearly average of 1,500 events. Tu Boleta coverage also includes presence in countries like Peru and Ecuador.