CINCINNATI--(BUSINESS WIRE)--Charmin, America’s most popular toilet paper for more than 25 years, carries the clog-free and septic safe seal of approval from Roto-Rooter, the largest plumbing repair and drain service in the U.S. Now in its second year of partnership with Roto-Rooter, Charmin is encouraging consumers everywhere to “enjoy the go” with confidence. Not only is Charmin used by more plumbers than any other brand, they offer a money back guarantee, clog-free or your purchase is free!
Charmin’s clog-free promise is important for the upcoming holiday season when the extra company and big festive meals can put a serious strain on a home’s plumbing system. Charmin and Wakefield Research recently conducted a survey that revealed the holiday season as an increasingly busy time of year for plumbers.
Here are a few stats that demonstrate the potential for holiday overflow:
- 70% of Americans admit to clogging a toilet during the holiday season
- Almost half of all Americans (48%) have clogged a toilet at their parents’ home during family visits
- 45% of Americans who have clogged a toilet and been caught, have been caught by their parents
“With more than 75 years of industry experience, we know the holiday gatherings can put a strain on a home’s plumbing system,” said Paul Abrams of Roto-Rooter. “Rather than stress over potential clogs, consumers can rely on Charmin to be clog-free and septic safe.”
“Charmin has been trusted in millions of Americans’ homes for more than 70 years and is proud to carry Roto-Rooter’s stamp of approval,” said Scott Mautz, Regional Brand Director.
To kick-off the campaign, Charmin released a video entitled “Will it Flush?” Coming to life as a game show parody, the video stars iconic host and game show legend Wink Martindale, challenging one lucky family to spin a wheel filled with questionably flushable items. In true Charmin fashion, the video tackles the topic of clogs in a fun, cheeky way, ultimately revealing that while toys and smart phones shouldn’t be flushed, Charmin is undoubtedly flushable.
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Founded in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in North America. Roto-Rooter offers an ever-expanding variety of repair and maintenance services to both homeowners and businesses. Roto-Rooter operates businesses in more than 110 company-owned branch and independent contractor territories and approximately 500 independent franchise operations, serving about 90% of the U.S. population and many parts of Canada. Master independent franchise operations have been established in Japan, Philippines, Hong Kong/China and Indonesia/Singapore. http://www.RotoRooter.com/ 1-800-768-6911 / 1-800-ROTO-911.