LOS ANGELES--(BUSINESS WIRE)--PTTOW!, a member-only community made up of inspiring leaders and icons who shape today’s culture, announced today the creation of its first Cultural Advisory Board composed of marketing visionaries across a diverse range of disciplines. This unique collective represents key categories of the over 70 major industries that shape our culture -- all with the bottom line of inspiring and courting the next generation of consumers (ages 14-34).
“The establishment of a Cultural Advisory Board is essential in growing PTTOW!’s mission of bringing the world’s most influential creative marketers together to build inspiring projects and partnerships that accelerate their business,” said Roman Tsunder, co-founder and CEO of PTTOW!. “Our Cultural Advisory Board will help shape the global direction of PTTOW!’s membership network and deepen our impact in major industries from Art and Music to Sports and Space Travel. It’s both incredibly exciting and humbling to have this group of elite leaders elevate our strategic vision.”
The first initiative coming out of the Cultural Advisory Board is PTTOW! MUSIC, an exclusive working group and think tank culminating on February 4, 2015 in Los Angeles during Grammy Awards week. Aiming to create transformational collaborations amongst leading brands and power players in the music industry, the event will host 60 select invitees for intimate working sessions, curated one-on-one discussions and participation and performances by some of today’s top artists.
“The music industry is evolving rapidly - with the constant release of new technologies and consumer adoption shifts,” said Bob Pittman, Chairman and CEO, iHeartMedia. “PTTOW! Music is a venue for the most influential brands in today's youth culture to come together and forge powerful partnerships that connect music with other industries. It's an opportunity for game-changing brands to generate ideas and campaigns that keep them at the forefront of consumer trends.”
The PTTOW! Cultural Advisory Board includes industry powerhouses from fashion, action sports, music, entertainment, retail, auto and street wear – all who are prominent voices and represent major industries that are impacting today’s culture, including:
Film & TV
President, Paramount Television, Insurge Pictures & Digital Entertainment, Paramount Pictures
Fashion & Action Sports Lifestyle
Co-Founder and Executive Chairman, Quiksilver
Music, Youth & Philanthropy
Chairman and CEO, iHeartMedia
Co-Founder and Chief Creative Officer, The Hundreds
EVP Marketing, Victoria's Secret
Payments & Credit Cards
Entrepreneurship and Social Shopping
Founder & CEO, Nasty Gal
Retail & Philanthropy
CEO, Chairman of the Board & President, Macy’s Inc.
CMO, Global Chevrolet & Global GM Marketing, General Motors
Music & Sports
Co-founder & CEO, Roc Nation
Media & Social Activism
Amanda de Cadenet
Founder & CEO, The Conversation
The Cultural Advisory Board will contribute to the evolution of the PTTOW! brand through advisement on key future members and honorees, exploration and insights into their industry’s transformative ideas and game-changing collaborations the PTTOW! community is renowned for.
PTTOW! is an invite-only, member network of CEOs, CMOs and Cultural Icons who are shaping our culture. Since its inception PTTOW! has attracted the world’s leading brands in connecting, accelerating and executing partnerships, ideas and activations focused on the next generation (ages 14-34).
For more information on PTTOW!, please visit www.pttow.com.