NEW YORK--(BUSINESS WIRE)--Miele USA, the U.S. division of premium appliance manufacturer Miele, has named business communications firm Gibbs & Soell, Inc. as its agency of record to lead public relations strategy development and integrated media program implementation. Miele will rely on Gibbs & Soell’s deep expertise in consumer marketing to significantly raise the brand profile of the company’s line of high-performance, design-forward home appliances in the United States.
With international headquarters in Gutersloh, Germany, and U.S. operations based in Princeton, New Jersey, Miele manufactures high-end kitchen appliances, washers, dryers and floor care products. Gibbs & Soell will oversee Miele’s strategic messaging, public relations programs, social media support and special events to showcase the design, technology and performance of the company’s appliances for consumers and trade professionals.
“Miele is celebrating 30 years of success in America, during which we created an enviable portfolio of appliances for the discerning consumer,” said Christian Schwarz, vice president, marketing, Miele USA. “As our public relations agency of choice, Gibbs & Soell will be an integral partner to help Miele continue its vigorous U.S. market expansion while contributing to global business growth.”
“Gibbs & Soell is excited to be working with Miele to put its unique story as a premium appliance brand into sharp focus for customers, media and other stakeholders,” said Luke Lambert, president and CEO of Gibbs & Soell. “Our team of communications professionals is eager to drive business results for Miele by using our blend of insights, creativity and robust events and media experience in the consumer, home and building markets.”
Gibbs & Soell’s public relations and marketing campaigns for clients were recognized for communications excellence in 2014 by The Holmes Report, International Association of Business Communicators, PRWeek and Public Relations Society of America.
Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities and representation in nearly 100 countries. As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed, steam and combi-steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems. To learn more, visit www.mieleusa.com, www.facebook.com/mieleus, www.youtube.com/mieleus and follow us @MieleUSA.
About Gibbs & Soell, Inc.
Gibbs & Soell, Inc. is an independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across more than 50 countries through its PROI Worldwide partnership. Gibbs & Soell integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that drives results. For more information, please visit www.gibbs-soell.com.